Sigma Expands with Don Cheto, Mero Shows

RADIO ONLINE | Tuesday, April 7, 2026 | 5:21pm CT

Sigma Audio

Sigma Audio Networks, powered by MediaCo Holding Inc., has expanded its national audio platform with the addition of two multicultural franchises: Don Cheto Show and HOT 97 Mornings with Mero.

Under the agreements, Sigma becomes the exclusive national home of Don Cheto, overseeing syndication and national advertising sales. Meanwhile, HOT 97 Mornings with Mero will be syndicated nationally, extending its reach beyond its flagship station, WQHT-FM (HOT 97).

The company said the additions enhance its ability to deliver personality-driven programming to multicultural audiences across both terrestrial radio and digital platforms. Brian Fisher, Chief Revenue Officer at MediaCo, said the move reflects increasing demand for culturally relevant audio content at scale and strengthens the company's ability to deliver reach and impact for advertisers.

Don Cheto, a veteran personality in Spanish-language radio, will expand its national footprint through centralized distribution and monetization under Sigma. HOT 97 Mornings with Mero, originally launched in New York, has quickly grown into a leading multicultural morning show, blending music, humor and culturally focused conversation.

Elisa Torres, President and CEO of Sigma Audio Networks, said both programs exemplify the type of authentic, personality-led content driving audience engagement, adding that the company aims to scale such programming nationally across broadcast and digital platforms.