SuiteRadio Offers Stations Oil Well Giveaway

RADIO ONLINE | Wednesday, April 8, 2026 | 2:46pm CT

SuiteRadio

SuiteRadio is rolling out a new promotional contest for radio stations, offering listeners the chance to win a royalty interest in a producing oil and gas well.

The Houston-based company says the "Oil Well Giveaway" provides participating stations with a market-exclusive promotion designed to generate audience engagement. The prize includes a Royalty Deed granting an overriding interest in an active well, allowing the winner to receive ongoing royalty payments tied to production.

Stations can also execute the promotion through barter via SuiteRadio's partnership with Key Networks.

Mike McVay, a consultant for SuiteRadio and president of McVay Media, described the concept as a high-impact promotion aimed at cutting through audience clutter. He noted the appeal of offering a tangible, income-generating prize tied to energy production.

SuiteRadio COO Pat Fant said the company handles the administrative process, including filing the Royalty Deed with the appropriate county clerk's office where the well is located. Winners would then receive royalty payments based on the well's output.

SuiteRadio says the turnkey promotion is designed to be simple for stations to implement while delivering a distinctive on-air contest opportunity.