vCreative Expands Cloud Audio Workflow Integrations

RADIO ONLINE | Thursday, April 16, 2026 | 11:34am CT

vCreative

vCreative has introduced new integrations with WideOrbit Aurora and ZettaCloud, extending its Cloud AutoDub technology to two widely used broadcast automation systems.

The integrations enable produced audio to move automatically from production to playout without requiring local server infrastructure. According to the company, the system processes, checks and delivers spots continuously, ensuring audio files arrive in the automation system formatted correctly with accompanying metadata and files ready for air.

vCreative says the move addresses the growing demand for cloud-based workflows as broadcasters transition away from locally managed systems. The Cloud AutoDub platform replaces traditional server-based processing with a cloud-native pipeline designed to run continuously without on-site maintenance.

For stations already using vCreative alongside WideOrbit or Zetta, the integration removes manual steps that have historically slowed the connection between production and automation. The company says this results in faster turnaround times, improved reliability and easier scalability across multiple markets.

The cloud-based architecture also offers advantages for multi-market operators by standardizing output and centralizing control, reducing inconsistencies between stations that previously relied on separate infrastructure.

vCreative CEO Mary DelGrande said the integration is part of a broader shift toward cloud-native broadcast operations, enabling more efficient and scalable workflows.

RCS CEO Susan Larkin added that embedding Cloud AutoDub within ZettaCloud helps streamline workflows across production, traffic and playout while supporting cost reduction and faster revenue generation.

At WideOrbit, Managing Director and VP of Radio Automation William "Dub" Irvin said the integration aligns with industry efforts to reduce reliance on on-premise hardware and lower operating costs.

The Cloud AutoDub integrations for WideOrbit Aurora and ZettaCloud are available immediately.