vCreative Expands Cloud AutoDub Integrations

RADIO ONLINE | Wednesday, April 15, 2026 | 9:44pm CT

vCreative

vCreative has announced new integrations between its Cloud AutoDub technology and two broadcast automation platforms, WideOrbit Aurora and ZettaCloud, aimed at streamlining audio workflows for radio broadcasters.

The integrations connect Cloud AutoDub directly to both systems, allowing produced audio to move automatically from production to playout without the need for local server infrastructure. The company said the move addresses increasing demand for cloud-based solutions as broadcasters modernize legacy systems.

For stations already using vCreative alongside WideOrbit or Zetta, the integration removes manual steps that traditionally slowed the process between production and automation. Audio spots are automatically checked, processed and delivered with the correct format, metadata and supporting files, ready for air without additional handling.

vCreative CEO Mary DelGrande said the industry is shifting toward scalable, cloud-based workflows, noting that Cloud AutoDub is designed to reduce friction between production and playout while improving turnaround times and reliability.

The system replaces locally managed servers with a cloud-native pipeline that continuously processes audio through automated queues. vCreative said this approach reduces the burden on station IT teams by eliminating the need to manage hardware, software updates and troubleshooting associated with on-premise systems.

The architecture also offers advantages for multi-market operators, providing standardized output and centralized control across stations. Broadcasters using WideOrbit or Zetta in multiple markets can achieve more consistent delivery without managing separate configurations at each location.

RCS President and CEO Susan Larkin said the integration supports a broader push toward cloud-native automation, helping broadcasters improve efficiency and reduce costs while maintaining seamless operations.

WideOrbit Managing Director and VP of Radio Automation William "Dub" Irvin added that the integration builds on existing efforts to eliminate the expense of maintaining on-premise hardware.

The Cloud AutoDub integrations for WideOrbit Aurora and ZettaCloud are available immediately, with vCreative encouraging stations to enable the capability through their account representatives.