iHeart Expands Magellan AI Attribution to Radio

RADIO ONLINE | Wednesday, April 29, 2026 | 3:34pm CT

Magellan AI

Magellan AI has expanded its partnership with iHeartMedia to include broadcast radio attribution, extending measurement capabilities across the full audio and digital media landscape.

The companies said the move brings broadcast radio into Magellan AI's existing attribution framework, which already includes podcasts, streaming audio, connected TV and other digital channels. The expanded solution is designed to give advertisers a unified view of campaign performance across platforms.

Magellan AI will utilize iHeartMedia's proprietary simulcast data to connect broadcast radio exposure with measurable outcomes such as website visits, leads, and purchases. Attribution reporting based on that data will be available exclusively to iHeartMedia advertisers.

Executives from both companies said the integration responds to growing demand from marketers for clearer insights into how different media channels contribute to results. By combining broadcast and digital measurement, the companies aim to provide a more complete picture of audio's role in the marketing mix.

The expanded partnership builds on Magellan AI's role as a preferred attribution partner for iHeartMedia, further aligning measurement tools across its audio and digital platforms.