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NextKast, OMG Partner on Radio Automation Rollouts


NextKast OnAir and Optimized Media Group
NextKast OnAir and Optimized Media Group

NextKast OnAir has formed a strategic alliance with Optimized Media Group to deliver end-to-end installation and deployment services for radio stations worldwide. The partnership combines NextKast's all-in-one automation and music scheduling platform with Optimized Media Group's engineering and integration expertise, creating a turnkey solution for broadcasters upgrading their systems.

NextKast OnAir integrates automation, music scheduling, voice tracking, streaming, AI, remote management, and traffic tools into a single platform, eliminating the need for multiple third-party systems. Its StudioLink web interface also enables remote access from any browser-based device.

Under the agreement, Optimized Media Group will provide system design, installation, configuration, and workflow optimization, along with migration support and staff training. Deployment options will include remote installations, in-studio setups, and hybrid rollouts for multi-location operations.

Company executives said the collaboration is designed to help stations transition more efficiently to modern automation systems, offering both technology and implementation support for broadcasters ranging from independent operators to large market groups.

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