CRS360 Session Focuses on In-Car Radio Measurement
| RADIO ONLINE | Wednesday, May 20, 2026 | 12:08pm CT |
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 CRS360 |
Country Radio Broadcasters has released the latest installment of its CRS360 educational series, featuring a presentation focused on in-car radio measurement and listener analytics.
The session, titled "DTS Autostage: The End Of The Measurement Guessing Game," is now available on demand through the CRS platform. It features Juan Galdemez of Xperi and is moderated by Kevin Callahan, Executive Director of Operations and Programming for Pamal Broadcasting.
Originally presented during the 2026 Country Radio Seminar in March, the session examines how DTS Autostage collects real-time in-vehicle listening data through large-scale audience sampling of AM/FM radio usage.
During the presentation, Galdemez discusses how broadcasters can use in-car listening metrics to gain deeper insight into audience behavior and listening patterns, potentially changing how terrestrial radio measures engagement and evaluates performance.
Callahan contributed a programmer's perspective during the discussion, addressing how the data could be applied in day-to-day radio programming and strategy decisions.
The CRS360 series was created by Country Radio Broadcasters to provide ongoing educational content and industry discussions throughout the year for radio professionals. Additional CRS360 sessions are available here.
