iHeartRadio Partners With USA Bobsled/Skeleton

RADIO ONLINE | Thursday, May 28, 2026 | 2:24pm CT

USA Bobsled/Skeleton

USA Bobsled/Skeleton has announced a partnership with iHeartMedia and its iHeartRadio platform aimed at expanding recruitment efforts for future American bobsled and skeleton athletes.

As part of the agreement, iHeartRadio will become the title sponsor of the 2026 USA Bobsled/Skeleton Recruitment Series and provide on-air and digital marketing support designed to promote recruitment events nationwide.

The organization uses offseason combines and recruitment events to identify athletes who may transition into sliding sports from other athletic backgrounds. Because bobsled and skeleton competitors often begin their careers in their late teens or early 20s, the program focuses on finding athletes with transferable speed, strength, and athletic skills.

Participants in the 2026 iHeartRadio USA Bobsled/Skeleton Recruitment Series will undergo testing in multiple athletic disciplines, with no previous sliding experience required. Top performers will earn invitations to Rookie Camp in Lake Placid, where they will receive additional training and have an opportunity to push a sled on ice for the first time.

Aron McGuire, CEO of USA Bobsled/Skeleton, called the partnership a significant step for the organization's recruiting efforts.

"Having iHeartRadio as the title sponsor of the USA Bobsled/Skeleton Recruitment Series is a game-changing partnership for our organization," McGuire said. "Their incredible reach will help us introduce bobsled and skeleton to new audiences, inspire talented athletes to explore these sports, and identify the next generation of USA competitors."

Michael Biondo, President of Business Development and Strategic Partnerships for iHeartMedia, said the company hopes the partnership will help inspire new athletes while supporting the future of the U.S. national team.

Additional information about the recruitment program is available through the USABS website.