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Zeno Media Partners With Norsan for Streaming


Zeno Media
Zeno Media

Zeno Media has entered into a strategic partnership with Norsan Media to provide audio streaming technology across the Hispanic media company's extensive portfolio of radio stations. Under the agreement, Zeno Media will serve as the streaming infrastructure provider for Norsan Media's network, supporting digital distribution across mobile, web and connected devices.

Norsan Media is one of the nation's largest Hispanic-owned media companies, operating a multi-platform portfolio that includes more than 50 radio signals, television stations, digital platforms, print publications and cultural events serving Hispanic communities across key U.S. markets.

The partnership will enable Norsan Media to extend the reach of its radio brands beyond traditional terrestrial broadcasting, providing listeners with access to programming across multiple digital platforms while maintaining a consistent user experience.

"This partnership is about expanding access and unlocking growth for broadcasters serving highly engaged communities," said Nikols Latuff. "Serving Hispanic audiences has been part of Zeno's DNA from the very beginning, and partnering with Norsan Media is a natural extension of that commitment."

Latuff said the combination of Norsan's audience relationships and Zeno's streaming technology will help expand reach, increase engagement and create additional revenue opportunities while supporting Hispanic voices and content.

Edgar Saucedo said the agreement aligns with the company's efforts to strengthen its digital presence. "At Norsan Media, our focus has always been on connecting with the heart of the Hispanic community through relevant, high-quality content," Saucedo said. "Partnering with Zeno Media allows us to strengthen our digital strategy, expand our reach, and take greater control of our streaming inventory."

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