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Rivian Drops FM Radio from R2, Sparks Listener Backlash


Rivian
Rivian

Rivian's decision to eliminate AM and FM radio receivers from its new R2 electric SUV is drawing criticism from radio advocates, lawmakers and potential buyers, as concerns grow over the industry's broader move away from traditional broadcast radio in vehicles.

According to media reports, the Rivian R2 replaces conventional radio tuners with a digital audio platform centered around the iHeartRadio app and other streaming services. While listeners can still access many AM and FM stations through internet-based apps, the system relies on cellular connectivity rather than over-the-air broadcasts.

The move makes Rivian one of the latest automakers to abandon traditional radio hardware. Tesla has removed AM and FM tuners from some newer vehicle trims, while several manufacturers began eliminating AM receivers in recent years, citing interference issues associated with electric vehicle powertrains.

The decision has generated pushback from consumers, particularly outdoor enthusiasts who say cellular coverage is often unreliable or unavailable in remote areas where Rivian vehicles are frequently used. Critics argue that relying exclusively on streaming services could leave drivers without access to entertainment, local information and emergency alerts when traveling beyond cellular coverage.

The debate comes as Congress moves closer to passing legislation that would require automakers to retain AM radio in new vehicles. The AM Radio for Every Vehicle Act has attracted broad bipartisan support and has been incorporated into larger transportation legislation currently advancing through Congress.

The National Association of Broadcasters has used Rivian's decision to highlight concerns about the removal of broadcast radio from dashboards. NAB officials argue that AM radio remains a critical component of the nation's Emergency Alert System and provides a resilient communications platform during natural disasters and other emergencies when wireless networks may fail.

Rivian has never offered AM radio in its vehicles and has indicated that usage of FM radio among its customers is relatively low. However, industry data shows broadcast radio continues to play a significant role in in-car listening. Edison Research reports AM/FM radio accounts for roughly 55% of all in-car listening time nationally, while Nielsen estimates more than 82 million Americans listen to AM radio each month.

The controversy also raises broader questions about the future of FM radio. While current legislative efforts focus on preserving AM radio access, Rivian's decision to eliminate both AM and FM receivers has prompted concerns that automakers may increasingly shift toward internet-based audio platforms, particularly in electric vehicles.

With the Rivian R2 now on the market and other manufacturers evaluating similar moves, the battle over radio's place in the connected car is likely to intensify as lawmakers, broadcasters and automakers continue to debate the balance between technological innovation and public access to free, over-the-air broadcasting.

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