Beasley Rebrands Augusta CHR as PARTY 98.3

RADIO ONLINE | Friday, July 3, 2026 | 5:16pm CT

WHHD-FM (PARTY 98.3)/Augusta GA

Beasley Media Group has rebranded CHR WHHD-FM/Augusta as PARTY 98.3, launching a new identity focused on today's hit music, lifestyle content, promotions and community engagement. The new brand debuted Friday, July 3, at 5pm, replacing the station's previous HD 98.3 identity.

The launch began with a "Welcome to the Party" celebration and a commercial-free holiday weekend, giving listeners uninterrupted access to today's biggest hits.

The station's first major promotion under the new brand, "Free Gas Friday," is scheduled for July 10, offering listeners the chance to win free fuel as part of a summer giveaway.

Beasley said the rebrand will be supported by an extensive marketing campaign that includes on-air promotion, social media, digital outreach and community-based street marketing throughout the Augusta market.

"PARTY 98.3 is all about creating an exciting, energetic brand that connects with today's listeners both on-air and beyond the radio dial," said Justin Chase, Chief Content Officer of Beasley Media Group. "This rebrand allows us to deliver a more powerful music experience, create meaningful connections with our audience, and provide innovative opportunities for our advertising partners. We're excited to officially invite listeners to the party."

Program Director Adam Star said the station is designed to reflect the energy of the Central Savannah River Area.

"Great radio stations become part of the communities they serve," Star said. "Party 98.3 was built to reflect the energy and spirit of the Central Savannah River Area (CSRA), and we're committed to earning a place in the daily lives of our listeners, local businesses, and the community we call home."