LPM Names Hines Business Partnerships Director

RADIO ONLINE | Tuesday, July 7, 2026 | 11:22am CT

Melissa Hines

Louisville Public Media (LPM) has appointed Melissa Hines as Senior Director of Business Partnerships, effective July 7. She brings more than 15 years of experience in revenue generation and marketing, having led high-performing teams across cultural organizations, venture-backed startups and Fortune 1000 service companies.

In her new role, Hines will oversee LPM's Business Partnerships team, connecting businesses and organizations with audiences across News/Talk 89.3 WFPL, AAA 91.9 WFPK, Classical 90.5 WUOL and the Kentucky Public Radio Network, as well as through podcast, website, newsletter and event sponsorships. Revenue generated through business partnerships, along with philanthropic support, helps fund the organization's public service mission.

"As we navigate a new annual reality without federal funding, we must grow our current revenue streams and find new ones," Chief Operating Officer Ellen Oost said. "Melissa understands the unique value of public media -- for our business partners and our community. She is a problem solver, system builder and she excels at translating data into impact stories."

Hines said she looks forward to strengthening relationships between Louisville's business community and LPM's audience. "Louisville has one of the most dynamic business communities in the country, full of leaders who think long-term, invest in this region, and want their brand to stand for something larger than a transaction," she said. "LPM's audience is made up of those same people: deeply engaged, deeply trusting, deeply rooted in this community."

Before joining LPM, Hines held revenue and marketing leadership positions with Tessitura, The Marek Group, FreshFry and Actors Theatre of Louisville.