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Elvis Duran, Paul Heyman Launch Podrophenia


Podrophenia
Podrophenia

Elvis Duran, WWE Hall of Famer Paul Heyman, Looking4Larry and MCM Studios have partnered to launch Podrophenia, a full-service podcast, vodcast and creator development company designed to help creators and brands produce, grow and monetize premium content.

The venture also includes Emmy Award-winning producer Mitchell Stuart and media entrepreneur Michael Canzoniero as co-founders. Together, the partners aim to provide creators with production, marketing, audience development, distribution and sponsorship resources in an increasingly competitive podcast landscape.

"I've seen firsthand the need for a state-of-the-art production facility for content creators, particularly podcasters," said Elvis Duran. "With Paul Heyman and MCM Studios, we're playing with the big boys!"

Heyman said Podrophenia is designed to go beyond traditional turnkey production studios by creating custom environments tailored to each show's personality and concept.

"Podrophenia is the first studio specifically customized to the host's personality and also the concept," Heyman said. "We're not just building a content hub for creators, we're building a creator hub for the content."

Through the Elvis Duran Group's relationship with iHeartMedia and the Elvis Duran Podcast Network, Podrophenia-produced shows will have access to one of the industry's largest audio distribution ecosystems.

Based at MCM Studios' production facility in Manhattan, Podrophenia will offer broadcast-quality audio and video production, customizable studio sets, post-production services and collaborative workspaces for both established talent and emerging creators.

The company also plans to produce its own original programming across entertainment, lifestyle, culture, sports, business and human-interest categories. Its first original series, Hello Randy, hosted by Say Yes to the Dress star Randy Fenoli, is expected to premiere later this year through iHeartMedia and the Elvis Duran Podcast Network, with additional original programming announcements planned throughout 2026.

Mitchell Stuart said the company was created to give creators the tools needed to build sustainable media businesses. "Creators today need more than a microphone and a platform-they need production excellence, audience development, marketing support, distribution pathways and opportunities to build sustainable businesses around their content," Stuart said.

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