Townsquare Partners With Muirfield on Digital Ads

RADIO ONLINE | Wednesday, August 12, 2026 | 1:15pm CT

Townsquare Media

Townsquare Media has entered into a strategic digital advertising partnership with Muirfield Broadcasting, expanding its Media Partnerships division to 16 alliances covering 41 additional markets outside of Townsquare's owned-and-operated footprint.

Muirfield Broadcasting operates WIOZ-FM (Star 102.5) and WIOZ-AM (550) Fayetteville, serving North Carolina's Sandhills and Moore County. Under the agreement, Townsquare will provide customized, data-driven digital advertising solutions designed to complement Muirfield's local radio brands and expand the marketing services it can offer local, regional and national advertisers.

Townsquare launched its Media Partnerships division in 2024 as part of Townsquare Ignite, its Digital Advertising segment. The white-label platform gives participating media companies access to Townsquare's proprietary technology, digital advertising expertise and campaign strategies.

"We're seeing growing interest from local media companies looking to diversify and grow their digital advertising business while strengthening their relationships with advertisers," said Townsquare Ignite Chief Revenue Officer Shaun Collignon. He said the partnership combines Muirfield's local brands and community relationships with Townsquare's digital technology and expertise to help attract advertisers that may not traditionally have considered radio.

Townsquare said digital now accounts for more than half of the company's total revenue and profit.

Muirfield General Manager Tiffany Hewitt said the partnership will allow the broadcaster to offer clients more comprehensive marketing solutions by combining live local radio with digital advertising technology, strategic expertise and real-time campaign insights.

"Today's businesses need more than advertising - they need a strategic marketing partner," Hewitt said. "By combining the power of live, local radio with cutting-edge digital solutions, we're helping our clients grow their brands, reach new audiences, and achieve measurable success."