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Bay Rock Launches as Baltimore Classic Rock


Bay Rock
Bay Rock

Seaboard Networks has launched Bay Rock - Baltimore's Classic Rock, a new digital station designed to keep the format available in the market following WZBA's move from Classic Rock to Christian programming.

Bay Rock is available around the clock through its website and is already streaming through the iHeart app, with an independent interactive station app also in development.

The lineup includes several familiar Baltimore radio personalities, including former WZBA personalities Mike Brillhart, Colleen Carew and Chris Emry. Brillhart will also serve as Music Director.

Seaboard Networks Marketing Solutions Consultant Bob Stei will handle weekends while adding his syndicated programs "The Grunge Garage" and "The Britpop Show" to the weekend schedule. Longtime Baltimore promotions veteran Donna Jean Rumbley, previously with WZBA, has also joined Bay Rock.

"Baltimore has a long history of being a rock and roll city," said Seaboard Networks owner and Baltimore radio veteran Steve Clendenin. "I'm excited to keep that tradition alive with Bay Rock. We've tailored the format to fit Charm City."

Brillhart said the new outlet will continue several features familiar to Baltimore Classic Rock listeners, including "The Acoustic Cafe," "Get the Led Out" and "The Vinyl Frontier."

"I'm excited and happy to keep the classic rock train rolling in the Baltimore area and beyond," Brillhart said. "Along with some familiar DJ voices, classic rock fans will instantly have a place to turn to for all their favorite music."

Stei, who grew up in Baltimore County and began his radio career at WIYY in the early 1990s, said the team plans to maintain a visible presence throughout the market. "All of us have roots in Baltimore and Baltimore radio, so to say we are excited about this is an understatement," Stei said. "Look for this dream team to be all over the 'Charm City' as we combine classic fun radio with today's technology."

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