Packers, 95.7 BIG FM Renew Broadcast Partnership

RADIO ONLINE | Thursday, September 10, 2026 | 3:19pm CT

The Green Bay Packers and iHeartMedia Milwaukee's WRIT-FM (95.7 BIG FM) have reached a multi-year renewal of their broadcast partnership, keeping the Classic Hits outlet as the Milwaukee flagship of the Packers Radio Network.

Under the agreement, 95.7 BIG FM will continue carrying live Packers gameday coverage throughout the season, including "Packers Preview," game broadcasts and the postgame programs "Packers Playback" and "Packers OT Postgame."

Wayne Larrivee and Larry McCarren will continue handling play-by-play and analysis, respectively. The pair are entering their 28th season broadcasting Packers games together.

"We're excited to extend our partnership with iHeartMedia," said Packers Chief Sales and Business Development Officer Craig Benzel. "Through this collaboration and iHeart's platforms, we're able to bring Packers football to fans around Wisconsin and across the country."

Packers coverage on 95.7 BIG FM will also be simulcast on iHeartMedia's WOKY-AM (Fox Sports 920) in Milwaukee, WIBA-FM (101.5) and WIBA-AM (1310) in Madison and WBIZ (Z100) in Eau Claire.

"Packers football is such an important part of the culture here in Wisconsin, and we're thrilled to continue giving fans a front-row seat to all the action," said iHeartMedia Regional President Tim Feagan.

The Packers Radio Network currently includes 54 affiliate stations across six states.