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''ALICE 96.9'' Launches in Oklahoma City


Oklahoma City kicks off the New Year with a new radio station -- KQOB ALICE 96.9 FM from Cumulus Media, replacing Classic Hits "Fun 96.9." The new Adult Hits outlet rang in the New Year at 12:01am New Year's Day with Oklahoma City's freshest and quirkiest music mix. The first song -- "Don't You (Forget About Me) by Simple Minds.

"We created ALICE for the listeners who wanted something compelling and different from the traditional radio fare," says Jay Davis, VP/MM, Cumulus Media-Oklahoma City. "ALICE 96.9 FM lives by the mantra "We Play Anything", and surrounds the great music it plays with a playful, clever, and authentic persona. While ALICE 96-9 FM does not have traditional "announcers", listeners will find plenty of personality on the station."

PD Jeff Couch added, "ALICE 96-9 FM makes radio fun by breaking the conventional radio format rules. ALICE offers a fresh, surprising and unpredictable variety of the absolute best music, featuring a mix of pop and rock hits from the '70s, '80s, 90s and beyond."

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