Home Login RADIO ONLINE RSS Facebook
Advertisement

Luckoff Calls for More PPM Panelists in Every Market


In an open letter to Arbitron President Michael Skarzynski, KGO-AM and KSFO-AM/San Francisco President/GM Michael Luckoff claims the number of PPM devices placed in each market is far under the number promised. He further claims that while serving his last term as President of The Advisory Council, they were positively assured there would be as many meters in each market being surveyed as diaries in each market.

"Unfortunately for the radio broadcasting industry and the advertising community, not only was this promise never kept, but in fact only a fraction of that guaranteed number were ever placed," Luckoff writes. "In the San Francisco metro for instance, approximately 7200 diaries were distributed every quarter. Now, there are but 2,000 meters -- 800 households surveyed."

"The number of meters being placed in each market is far short of the number originally promised and as a result some of the very same irregularities are beginning to appear as we had been accustomed to seeing in the 'diary era,'" he continued. "PPM have become next to worthless if not actually destructive to many radio broadcasters."

In conclusion, Luckoff says that "broadcasters are paying far more for much less usable data input than was ascertained in the past. Having so few meters stymies the ability to measure any aspect of programming at any particular time. Therefore, the promised advantage to programmers to make decisions based upon PPM input is virtually non existent."

Advertisement

Latest Radio Stories

CMG Launches Relief Drive for Flood-Ravaged Hill Country
Cox Media Group
Cox Media Group
In response to the severe storms and flooding that swept through the Texas Hill Country last week, Cox Media Group San Antonio and Gunn Automotive Group have launched the "Help the Hill Country" relief drive to support affected families. Starting today and running through Saturday, July 12, members of More

NuVoodoo Study Reveals Radio Still Dominates In-Car
NuVoodoo Media Services
NuVoodoo Media Services
As fall ratings approach, NuVoodoo Media Services has released findings from its latest Ratings Prospects Study, revealing that while streaming platforms like Spotify continue to gain ground, traditional AM/FM radio still commands a leading position in the car. The study, which More

Leadership Change at Times-Shamrock as Loftus Retires
Diane Sutter
Diane Sutter
Times-Shamrock Communications is entering a new era of leadership following the retirement of CEO Jim Loftus, who steps down after 18 months in the role and a career spanning decades in Pennsylvania radio. The company has appointed board member Diane Sutter as Acting CEO and expanded the responsibilities of More
Advertisement

Study: Audio Ads Key to Reaching Passive Job Seekers
Cumulus Media and Westwood One
Cumulus Media and Westwood One
A new study from Cumulus Media | Westwood One's Audio Active Group reveals that ad-supported audio -- particularly AM/FM radio and streaming -- is a powerful tool for reaching both active and passive job seekers, with important implications for recruitment advertisers. The national survey, conducted by More

Kevin Winter Heads to UoF for New Role at WRUF
Kevin Winter
Kevin Winter
Former ESPN Radio anchor and studio host Kevin Winter has found his next chapter following his departure from the network earlier this year. In a Facebook post, Winter revealed that he has accepted a position at the University of Florida, with his new role set to begin July 11. While the university has More

Ryan Ermanni Joins WJR-AM in Detroit as Afternoon Host
Ryan Ermanni
Ryan Ermanni
Longtime Detroit media personality Ryan Ermanni joins News/Talk WJR 760 AM as its new afternoon on-air host. Ermanni will be heard weekdays from 2-4pm, starting Monday. Well-known to local audiences from his two decades at WJBK (FOX 2 Detroit), where he co-hosted the station's late-morning talk show "The More

Return to Menu

Advertisement

Subscribe to our Newsletter
Radio news and headlines delivered right to your e-mail box -- and it's free.

Advertisement

Advertisement