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Stations Are Wise to Enter Smart Speaker Eco-System

Integr8 Research has published the second in a series exploring how changing technology impacts radio listening. While only 14% of the 15- to 39-year-old radio listeners interviewed own a smart speaker today, adoption of voice-powered devices seems to be growing rapidly. Smart speaker owners are more likely to listen to local FM stations' streaming, but Integr8 found they also listen to a lot of on-demand audio, as they are heavy music consumers in general.

Among the radio listeners surveyed, smart speaker owners are also heavy radio listeners on traditional radios. 85% of smart speaker owners listen weekly to music on a traditional AM/FM radio, three percentage points higher than listeners in general. These owners are also more likely to listen to a local FM station's streaming audio. Among all 15- to 39-year-olds, 22% listen to a local FM station's streaming audio, but 34% of smart speaker owners do. They're also more likely to use Pandora and online-only stations.

These findings suggest that smart speakers are indeed well suited to the "set it and forget it" convenience of traditional radio programming, as well as the ease of verbally requesting a familiar local FM radio brand.

"The bottom line: Local FM radio stations are wise to secure their place in the smart speaker ecosystem, but they face stiff competition for listeners' ears on the platform," wrote Integr8 Research President Matt Bailey in the blog post detailing the results.

Changes & Moves
Chuck Powell
Chuck Powell
KJR-AM (Sports Radio 950)/Seattle will debut of the new "Chuck and Buck" in mornings and Jason Puckett in middays, effective March 26. Chuck and Buck will air weekdays from 6-10am More

Quick Snaps
Westwood One: Laura Okmin co-hosted Westwood One's Today in PyeongChang, a nightly two-hour live broadcast that airs each day and providing coverage of the XXIII Olympic Winter Games. Pictured is Okmin with alpine skier Lindsey Vonn, who won a bronze medal in the downhill.