Home Login RADIO ONLINE RSS Facebook
Advertisement

U.S. Senate Passes READI Act to Improve EAS System


U.S. Congress
U.S. Congress

The U.S. Senate has passed the Reliable Emergency Alert Distribution Improvement (READI) Act of 2018. The bipartisan legislation, introduced in July by Senators Brian Schatz (D-HI) and John Thune (R-SD), would ensure that relevant emergency alerts are delivered on radio, TV and mobile phones. It also explores new ways of alerting the public through online video and audio streaming services, track and study false alerts when they occur, and improve the way states plan for emergency alerts.

"When a missile alert went out across Hawaii in January, some people never got the message on their phones, while others missed it on their TVs and radios. Even though it was a false alarm, the missile alert exposed real flaws in the way people receive emergency alerts," said Senator Schatz, lead Democrat on the Subcommittee on Communications, Technology, Innovation and the Internet. "Our bill fixes a number of important problems with the system responsible for delivering emergency alerts. In a real emergency, these alerts can save lives so we have to do everything we can to get it right."

"Emergency alerts save lives but management mistakes can erode their credibility and effectiveness. The READI Act implements lessons learned from past incidents and recognizes that emergency protocols must change along with communication technology," said Senator Thune, Chairman of the Committee on Commerce, Science, and Transportation.

The READI Act would:

  • Ensure more people receive emergency alerts by eliminating the option to opt out of receiving certain federal alerts, including missile alerts, on mobile phones;
  • Require active alerts issued by the President or FEMA to be repeated. Currently, alerts on TV or radio may only be played once;
  • Explore establishing a system to offer emergency alerts to audio and video online streaming services, such as Netflix and Spotify;
  • Encourage State Emergency Communications Committees to periodically review and update their State Emergency Alert System Plans, which are often out of date;
  • Compel FEMA to create best practices for state, tribal, and local governments to use for issuing alerts, avoiding false alerts, and retracting false alerts if they occur, as well as for alert origination training and plans for officials to contact each other and federal officials during emergencies; and
  • Establish a reporting system for false alerts so the FCC can track when they occur and examine their causes.
In addition to the READI Act, Senator Schatz introduced the ALERT Act earlier this year. The legislation, which passed the Senate in June, would give the federal government the primary responsibility of alerting the public of a missile threat.

NAB Executive VP/Communications Dennis Wharton said in a statement, "NAB thanks the Senate for passing the READI Act, which would improve the timeliness, accuracy and availability of emergency alerts when disaster strikes. Local radio and TV broadcasters play a vital role as 'first informers' in keeping communities safe, and we understand the importance of relevant and up-to-date information when lives are at risk. We thank Sens. Schatz, Thune and Wicker for their leadership on the emergency alerting issue and urge passage of the READI Act in the House."

Advertisement

Latest Radio Stories

Disney, ABC Sue FCC Over Early License Renewals
ABC
ABC
The Walt Disney Co. and ABC have filed a federal lawsuit against the FCC seeking to halt an accelerated license renewal process for eight ABC-owned television stations, alleging the agency is using its regulatory authority to retaliate against the network over its programming and editorial decisions. The More

Aiir Scheduler Adds Automatic Music Log Scheduling
Aiir
Aiir
Aiir has added automatic music log scheduling and exporting to Aiir Scheduler, its web-based music scheduling platform, allowing radio stations to generate and deliver music logs to their playout systems without daily staff intervention. The new functionality enables stations to automatically create and More

The Yacht Club Adds First International Affiliate
The Yacht Club
The Yacht Club
"The Yacht Club with Meredith Marx" is expanding its affiliate roster, adding several U.S. stations along with its first international outlet in the Cayman Islands. Recent additions to the three-hour weekly Yacht Rock program include WEBR Niagara Falls/Buffalo, NY; WGFT Youngstown, OH; WFRT/WKYL More
Advertisement

Cox Urges FCC to Ease Local Radio Ownership Rules
Cox Media Group
Cox Media Group
Cox Media Group is urging the FCC to eliminate or significantly reform its local radio ownership limits, arguing that the regulations no longer reflect the competitive environment facing broadcasters. CMG Radio President Rob Babin, Senior Vice President and Associate General Counsel Alysia Long and More

Alissa Pollack Named President of Mediabase
Alissa Pollack
Alissa Pollack
RCS Worldwide has promoted Alissa Pollack to President of Mediabase, expanding her leadership responsibilities across the music data and analytics company. Pollack will retain her current role as President of Global Music Marketing at iHeartMedia while leading Mediabase's strategic direction, global More

Study: AM/FM Radio Adds Reach Across Media Plans
Cumulus Media | Westwood One
Cumulus Media | Westwood One
AM/FM radio can generate significant incremental audience reach when added to digital, social media and television advertising campaigns, according to an analysis of new data from MRI-Simmons, Edison Research and Nielsen. The findings are examined by Cumulus Media and Westwood One Audio Active Group More

Return to Menu

Advertisement

Subscribe to our Newsletter
Radio news and headlines delivered right to your e-mail box -- and it's free.

Advertisement

Advertisement