Home Login RADIO ONLINE RSS Facebook
Advertisement

U.S. Senate Passes READI Act to Improve EAS System


U.S. Congress
U.S. Congress

The U.S. Senate has passed the Reliable Emergency Alert Distribution Improvement (READI) Act of 2018. The bipartisan legislation, introduced in July by Senators Brian Schatz (D-HI) and John Thune (R-SD), would ensure that relevant emergency alerts are delivered on radio, TV and mobile phones. It also explores new ways of alerting the public through online video and audio streaming services, track and study false alerts when they occur, and improve the way states plan for emergency alerts.

"When a missile alert went out across Hawaii in January, some people never got the message on their phones, while others missed it on their TVs and radios. Even though it was a false alarm, the missile alert exposed real flaws in the way people receive emergency alerts," said Senator Schatz, lead Democrat on the Subcommittee on Communications, Technology, Innovation and the Internet. "Our bill fixes a number of important problems with the system responsible for delivering emergency alerts. In a real emergency, these alerts can save lives so we have to do everything we can to get it right."

"Emergency alerts save lives but management mistakes can erode their credibility and effectiveness. The READI Act implements lessons learned from past incidents and recognizes that emergency protocols must change along with communication technology," said Senator Thune, Chairman of the Committee on Commerce, Science, and Transportation.

The READI Act would:

  • Ensure more people receive emergency alerts by eliminating the option to opt out of receiving certain federal alerts, including missile alerts, on mobile phones;
  • Require active alerts issued by the President or FEMA to be repeated. Currently, alerts on TV or radio may only be played once;
  • Explore establishing a system to offer emergency alerts to audio and video online streaming services, such as Netflix and Spotify;
  • Encourage State Emergency Communications Committees to periodically review and update their State Emergency Alert System Plans, which are often out of date;
  • Compel FEMA to create best practices for state, tribal, and local governments to use for issuing alerts, avoiding false alerts, and retracting false alerts if they occur, as well as for alert origination training and plans for officials to contact each other and federal officials during emergencies; and
  • Establish a reporting system for false alerts so the FCC can track when they occur and examine their causes.
In addition to the READI Act, Senator Schatz introduced the ALERT Act earlier this year. The legislation, which passed the Senate in June, would give the federal government the primary responsibility of alerting the public of a missile threat.

NAB Executive VP/Communications Dennis Wharton said in a statement, "NAB thanks the Senate for passing the READI Act, which would improve the timeliness, accuracy and availability of emergency alerts when disaster strikes. Local radio and TV broadcasters play a vital role as 'first informers' in keeping communities safe, and we understand the importance of relevant and up-to-date information when lives are at risk. We thank Sens. Schatz, Thune and Wicker for their leadership on the emergency alerting issue and urge passage of the READI Act in the House."

Advertisement

Latest Radio Stories

Jeff Liberman Exits Entravision After 25 Years
Jeff Liberman
Jeff Liberman
Entravision Communications has parted ways with longtime President and Chief Operating Officer Jeff Liberman, ending a nearly 26-year run with the Spanish-language media company that owns 46 Spanish-language radio stations. Liberman's departure closes one of the longest executive tenures in U.S. Hispanic More

WGR Brand Expands to Rochester on 95.7 FM
WROC-FM Rochester
WROC-FM Rochester
Audacy is expanding its WGR Sports Radio brand into the Rochester market, rebranding WROC-FM as WGR Rochester on 95.7 FM. The change takes effect at 11pm ET on February 22. While the WROC call letters will remain, the station will carry WGR Rochester branding and More

Darius Bradford to Host FOXY 106.9 Mornings in St. Louis
Darius Bradford Morning Show
Darius Bradford Morning Show
Roberts Metro Broadcasting will launch The Darius Bradford Show on Monday, February 23, airing weekday mornings from 6-10am on FOXY 106.9 FM (K295CQ) in St. Louis. The program will serve as the station's new Urban AC morning show, featuring a mix of social commentary, culturally focused discussions and More
Advertisement

Chairman Carr Announces Pledge America Campaign
FCC Chairman Brendan Carr
FCC Chairman Brendan Carr
FCC Chairman Brendan Carr has launched the Pledge America Campaign, calling on the nation's broadcasters to support the upcoming 250th anniversary of American independence with patriotic and civic-focused programming. The initiative aligns with the White House's Salute to America 250 Task Force, More

Report: Podcasting Tops 53% Monthly Reach in U.S.
Triton Digital
Triton Digital
Podcasting now reaches more than half of the U.S. population each month, with 53.6% of Americans listening to or watching podcasts, according to Triton Digital's 2025 U.S. Podcast Report. The annual study, powered by IAB Tech Lab-certified Podcast Metrics and Demos surveys of 12,000 More

iHeartMedia Study Highlights Bicultural Latino Power
iHeartMedia
iHeartMedia
iHeartMedia has released a new consumer study examining Bicultural Latinos, those who identify as equally American and Hispanic, finding the group represents a growing economic and cultural force shaping the next era of U.S. growth. The report, "New American Consumer: Bicultural Latinos," developed in More

Return to Menu

Advertisement

Subscribe to our Newsletter
Radio news and headlines delivered right to your e-mail box -- and it's free.

Advertisement

Advertisement