Home Login RADIO ONLINE RSS Facebook
Advertisement

U.S. Senate Passes READI Act to Improve EAS System


U.S. Congress
U.S. Congress

The U.S. Senate has passed the Reliable Emergency Alert Distribution Improvement (READI) Act of 2018. The bipartisan legislation, introduced in July by Senators Brian Schatz (D-HI) and John Thune (R-SD), would ensure that relevant emergency alerts are delivered on radio, TV and mobile phones. It also explores new ways of alerting the public through online video and audio streaming services, track and study false alerts when they occur, and improve the way states plan for emergency alerts.

"When a missile alert went out across Hawaii in January, some people never got the message on their phones, while others missed it on their TVs and radios. Even though it was a false alarm, the missile alert exposed real flaws in the way people receive emergency alerts," said Senator Schatz, lead Democrat on the Subcommittee on Communications, Technology, Innovation and the Internet. "Our bill fixes a number of important problems with the system responsible for delivering emergency alerts. In a real emergency, these alerts can save lives so we have to do everything we can to get it right."

"Emergency alerts save lives but management mistakes can erode their credibility and effectiveness. The READI Act implements lessons learned from past incidents and recognizes that emergency protocols must change along with communication technology," said Senator Thune, Chairman of the Committee on Commerce, Science, and Transportation.

The READI Act would:

  • Ensure more people receive emergency alerts by eliminating the option to opt out of receiving certain federal alerts, including missile alerts, on mobile phones;
  • Require active alerts issued by the President or FEMA to be repeated. Currently, alerts on TV or radio may only be played once;
  • Explore establishing a system to offer emergency alerts to audio and video online streaming services, such as Netflix and Spotify;
  • Encourage State Emergency Communications Committees to periodically review and update their State Emergency Alert System Plans, which are often out of date;
  • Compel FEMA to create best practices for state, tribal, and local governments to use for issuing alerts, avoiding false alerts, and retracting false alerts if they occur, as well as for alert origination training and plans for officials to contact each other and federal officials during emergencies; and
  • Establish a reporting system for false alerts so the FCC can track when they occur and examine their causes.
In addition to the READI Act, Senator Schatz introduced the ALERT Act earlier this year. The legislation, which passed the Senate in June, would give the federal government the primary responsibility of alerting the public of a missile threat.

NAB Executive VP/Communications Dennis Wharton said in a statement, "NAB thanks the Senate for passing the READI Act, which would improve the timeliness, accuracy and availability of emergency alerts when disaster strikes. Local radio and TV broadcasters play a vital role as 'first informers' in keeping communities safe, and we understand the importance of relevant and up-to-date information when lives are at risk. We thank Sens. Schatz, Thune and Wicker for their leadership on the emergency alerting issue and urge passage of the READI Act in the House."

Advertisement

Latest Radio Stories

AI Adoption High, But Impact Lags: LeadG2 Study
LeadG2
LeadG2
LeadG2 has released a new research report examining how revenue teams are using artificial intelligence, finding widespread adoption but limited impact due to gaps in integration, training, and execution. The report, "Revenue Enablement in the AI Era," is based on a survey of 154 More

NAB Names Carrie Healey VP of Communications
Carrie Healey
Carrie Healey
The National Association of Broadcasters has appointed Carrie Healey as Vice President of Communications. She will report to Michelle Lehman, Chief of Staff and Executive Vice President of Public Affairs. In the role, Healey will serve as NAB's primary spokesperson and lead media relations efforts to More

NRG Media Closes Nebraska Station Sale to Usher
NRG Media
NRG Media
NRG Media has completed the sale of a group of Nebraska radio stations to Usher Media, marking another step in the company's divestiture of assets in the state. The transaction includes KGFW-AM, KQKY-FM, KRNY-FM, and translator K241CN in Kearney; KROR-FM in Hastings; and KSYZ-FM in More
Advertisement

KSE Names Ekert, Raclin to New Leadership Roles
Kroenke Sports & Entertainment (KSE)
Kroenke Sports & Entertainment (KSE)
Kroenke Sports & Entertainment (KSE) has appointed two senior executives to newly structured leadership positions, naming Lacy Ekert as Chief Commercial Officer and Curran Raclin as Senior Vice President, Strategy & Analytics. Ekert will assume her role on May 1, overseeing sponsorship, naming rights, More

Women's Lifestyle Podcasts Drive Audience Action
Audacy Insights
Audacy Insights
An Audacy Insights report finds that expert-led women's lifestyle podcasts are attracting highly engaged audiences and delivering measurable results for advertisers, as listeners increasingly turn to trusted voices over celebrity influencers. According to the company's Power of Influencers Study 2025, More

AWMF, Hallmark Offer $7.5K Student Scholarship
Alliance for Women in Media Foundation (AWMF)
Alliance for Women in Media Foundation (AWMF)
The Alliance for Women in Media Foundation (AWMF) and Hallmark Media are partnering again to present the Make Her Mark Student Scholarship, supporting female students pursuing creative careers in entertainment. Now in its second year, the program will award $7,500 to one More

Return to Menu

Advertisement

Subscribe to our Newsletter
Radio news and headlines delivered right to your e-mail box -- and it's free.

Advertisement

Advertisement