Home Login RADIO ONLINE RSS Facebook
Advertisement

U.S. Senate Passes READI Act to Improve EAS System


U.S. Congress
U.S. Congress

The U.S. Senate has passed the Reliable Emergency Alert Distribution Improvement (READI) Act of 2018. The bipartisan legislation, introduced in July by Senators Brian Schatz (D-HI) and John Thune (R-SD), would ensure that relevant emergency alerts are delivered on radio, TV and mobile phones. It also explores new ways of alerting the public through online video and audio streaming services, track and study false alerts when they occur, and improve the way states plan for emergency alerts.

"When a missile alert went out across Hawaii in January, some people never got the message on their phones, while others missed it on their TVs and radios. Even though it was a false alarm, the missile alert exposed real flaws in the way people receive emergency alerts," said Senator Schatz, lead Democrat on the Subcommittee on Communications, Technology, Innovation and the Internet. "Our bill fixes a number of important problems with the system responsible for delivering emergency alerts. In a real emergency, these alerts can save lives so we have to do everything we can to get it right."

"Emergency alerts save lives but management mistakes can erode their credibility and effectiveness. The READI Act implements lessons learned from past incidents and recognizes that emergency protocols must change along with communication technology," said Senator Thune, Chairman of the Committee on Commerce, Science, and Transportation.

The READI Act would:

  • Ensure more people receive emergency alerts by eliminating the option to opt out of receiving certain federal alerts, including missile alerts, on mobile phones;
  • Require active alerts issued by the President or FEMA to be repeated. Currently, alerts on TV or radio may only be played once;
  • Explore establishing a system to offer emergency alerts to audio and video online streaming services, such as Netflix and Spotify;
  • Encourage State Emergency Communications Committees to periodically review and update their State Emergency Alert System Plans, which are often out of date;
  • Compel FEMA to create best practices for state, tribal, and local governments to use for issuing alerts, avoiding false alerts, and retracting false alerts if they occur, as well as for alert origination training and plans for officials to contact each other and federal officials during emergencies; and
  • Establish a reporting system for false alerts so the FCC can track when they occur and examine their causes.
In addition to the READI Act, Senator Schatz introduced the ALERT Act earlier this year. The legislation, which passed the Senate in June, would give the federal government the primary responsibility of alerting the public of a missile threat.

NAB Executive VP/Communications Dennis Wharton said in a statement, "NAB thanks the Senate for passing the READI Act, which would improve the timeliness, accuracy and availability of emergency alerts when disaster strikes. Local radio and TV broadcasters play a vital role as 'first informers' in keeping communities safe, and we understand the importance of relevant and up-to-date information when lives are at risk. We thank Sens. Schatz, Thune and Wicker for their leadership on the emergency alerting issue and urge passage of the READI Act in the House."

Advertisement

Latest Radio Stories

DTS AutoStage Expands Daily In-Car Radio Ratings
Cumulus Media | Westwood One
Cumulus Media | Westwood One
Xperi's DTS AutoStage has expanded its in-car AM/FM radio measurement service to more than 300 U.S. markets, providing audience data from approximately 6 million connected vehicles and, for the first time, overnight ratings across every market. The latest findings are highlighted in a new Cumulus Media | More

Saga Promotes Paul O'Malley to Revenue VP
Paul O'Malley
Paul O'Malley
Saga Communications has promoted Paul O'Malley to Senior Vice President of Revenue Development, expanding the longtime market executive's responsibilities to oversee the company's digital revenue strategy. O'Malley, who has served as President and General Manager of Saga's Charleston Radio Group since More

Veteran Radio Programmer Mike Marino Dies at 60
Mike Marino
Mike Marino
Veteran radio programmer, consultant and content creator Mike Marino has died following a lengthy battle with cancer. He was 60. The news was announced by longtime friend and business partner Jason Hillery, Operations Manager for Midwest Communications in Green Bay, who said Marino kept his illness private More
Advertisement

Jennifer Williams Named Interim Beasley Contact
Jennifer Williams
Jennifer Williams
Beasley Media Group has named Jennifer Williams as its interim corporate communications contact following the departure of Chief Communications Officer Heidi Raphael, who will become President and CEO of the New York State Broadcasters Association (NYSBA). In an email to industry colleagues, Raphael said More

Anna & Raven Add Three New Affiliates
Anna & Raven
Anna & Raven
The syndicated Anna & Raven morning show has expanded its national reach with the addition of three new affiliate stations. Beginning Monday, July 20, the show hosted by Anna Zap and Raven will debut in mornings on Federated Media's 97.3 WMEE-FM in Fort Wayne, IN. Cromwell Media has also added the program More

Kelly Ford Joins WMZQ, WPOC for Afternoons
Kelly Ford
Kelly Ford
iHeartMedia has named Kelly Ford as Music Director and afternoon host for Country 98.7 WMZQ in Washington, DC and Country 93.1 WPOC in Baltimore, effective immediately. Ford will host afternoons weekdays from 3-7pm. She will report to Jeff Kapugi, Region Senior Vice President of Programming for iHeartMedia. More

Return to Menu

Advertisement

Subscribe to our Newsletter
Radio news and headlines delivered right to your e-mail box -- and it's free.

Advertisement

Advertisement