Home Login RADIO ONLINE RSS Facebook

U.S. Senate Passes READI Act to Improve EAS System


U.S. Congress
U.S. Congress

The U.S. Senate has passed the Reliable Emergency Alert Distribution Improvement (READI) Act of 2018. The bipartisan legislation, introduced in July by Senators Brian Schatz (D-HI) and John Thune (R-SD), would ensure that relevant emergency alerts are delivered on radio, TV and mobile phones. It also explores new ways of alerting the public through online video and audio streaming services, track and study false alerts when they occur, and improve the way states plan for emergency alerts.

"When a missile alert went out across Hawaii in January, some people never got the message on their phones, while others missed it on their TVs and radios. Even though it was a false alarm, the missile alert exposed real flaws in the way people receive emergency alerts," said Senator Schatz, lead Democrat on the Subcommittee on Communications, Technology, Innovation and the Internet. "Our bill fixes a number of important problems with the system responsible for delivering emergency alerts. In a real emergency, these alerts can save lives so we have to do everything we can to get it right."

"Emergency alerts save lives but management mistakes can erode their credibility and effectiveness. The READI Act implements lessons learned from past incidents and recognizes that emergency protocols must change along with communication technology," said Senator Thune, Chairman of the Committee on Commerce, Science, and Transportation.

The READI Act would:

  • Ensure more people receive emergency alerts by eliminating the option to opt out of receiving certain federal alerts, including missile alerts, on mobile phones;
  • Require active alerts issued by the President or FEMA to be repeated. Currently, alerts on TV or radio may only be played once;
  • Explore establishing a system to offer emergency alerts to audio and video online streaming services, such as Netflix and Spotify;
  • Encourage State Emergency Communications Committees to periodically review and update their State Emergency Alert System Plans, which are often out of date;
  • Compel FEMA to create best practices for state, tribal, and local governments to use for issuing alerts, avoiding false alerts, and retracting false alerts if they occur, as well as for alert origination training and plans for officials to contact each other and federal officials during emergencies; and
  • Establish a reporting system for false alerts so the FCC can track when they occur and examine their causes.
In addition to the READI Act, Senator Schatz introduced the ALERT Act earlier this year. The legislation, which passed the Senate in June, would give the federal government the primary responsibility of alerting the public of a missile threat.

NAB Executive VP/Communications Dennis Wharton said in a statement, "NAB thanks the Senate for passing the READI Act, which would improve the timeliness, accuracy and availability of emergency alerts when disaster strikes. Local radio and TV broadcasters play a vital role as 'first informers' in keeping communities safe, and we understand the importance of relevant and up-to-date information when lives are at risk. We thank Sens. Schatz, Thune and Wicker for their leadership on the emergency alerting issue and urge passage of the READI Act in the House."

Latest Radio Stories

iHeartMedia Q3 Revenue Rises 3.3% as Podcasts Gain
iHeartMedia
iHeartMedia
iHeartMedia reported third-quarter revenue of $1.03 billion, up 3.3% from a year earlier, as growth in podcasting and political advertising offset declines in broadcast and network revenue. Excluding political advertising, revenue rose 0.9%. The company posted operating income of $73 million, compared More

SiriusXM Names Tubi's Anjali Sud CEO, Succeeding Witz
Anjali Sud
Anjali Sud
SiriusXM has named Tubi CEO Anjali Sud its next Chief Executive Officer, effective January 1, 2027. She will succeed Jennifer Witz, who is stepping down after nearly six years as CEO and will remain an adviser to the company through the end of 2027. Sud has served as an independent director on SiriusXM's More

Crime Junkie, iHeart Lead October Podtrac Rankings
Podtrac
Podtrac
AudioChuck's "Crime Junkie" held the top spot in Podtrac's October 2026 U.S. podcast rankings, while iHeart Audience Network led the U.S. publisher and network chart with 64.3 million unique audience members and 294.7 million downloads and plays. The top five podcasts were unchanged from September. The More

MIW Opens Applications for Erica Farber Mentorship
Erica Farber
Erica Farber
Mentoring and Inspiring Women in Radio (MIW) has opened applications for the third annual Erica Farber Mentorship in Management Program, a year-long initiative designed to help women in radio advance into higher-level leadership positions. The program is exclusively sponsored by WideOrbit. The mentorship More

Westwood One Blog Makes Case for Brand Building
Cumulus Media and Westwood One
Cumulus Media and Westwood One
Advertisers can generate stronger sales growth by pairing promotions that reach shoppers ready to buy with campaigns that build familiarity among future customers, according to a review of advertising effectiveness research by the Cumulus Media | Westwood One Audio Active Group. Chief Insights Officer More

Podcast Ad Spending Rises 18% in Q3, Says Magellan AI
Magellan AI
Magellan AI
Podcast advertising spending increased 18% year-over-year in the third quarter of 2026, according to Magellan AI's latest Podcast Advertising Benchmark Report. Despite the annual growth, spending declined 1% from the second quarter as advertisers pulled back during July and August before More

Return to Menu

Advertisement

Advertisement

Advertisement