Home Login RADIO ONLINE RSS Facebook
Advertisement

U.S. Senate Passes READI Act to Improve EAS System


U.S. Congress
U.S. Congress

The U.S. Senate has passed the Reliable Emergency Alert Distribution Improvement (READI) Act of 2018. The bipartisan legislation, introduced in July by Senators Brian Schatz (D-HI) and John Thune (R-SD), would ensure that relevant emergency alerts are delivered on radio, TV and mobile phones. It also explores new ways of alerting the public through online video and audio streaming services, track and study false alerts when they occur, and improve the way states plan for emergency alerts.

"When a missile alert went out across Hawaii in January, some people never got the message on their phones, while others missed it on their TVs and radios. Even though it was a false alarm, the missile alert exposed real flaws in the way people receive emergency alerts," said Senator Schatz, lead Democrat on the Subcommittee on Communications, Technology, Innovation and the Internet. "Our bill fixes a number of important problems with the system responsible for delivering emergency alerts. In a real emergency, these alerts can save lives so we have to do everything we can to get it right."

"Emergency alerts save lives but management mistakes can erode their credibility and effectiveness. The READI Act implements lessons learned from past incidents and recognizes that emergency protocols must change along with communication technology," said Senator Thune, Chairman of the Committee on Commerce, Science, and Transportation.

The READI Act would:

  • Ensure more people receive emergency alerts by eliminating the option to opt out of receiving certain federal alerts, including missile alerts, on mobile phones;
  • Require active alerts issued by the President or FEMA to be repeated. Currently, alerts on TV or radio may only be played once;
  • Explore establishing a system to offer emergency alerts to audio and video online streaming services, such as Netflix and Spotify;
  • Encourage State Emergency Communications Committees to periodically review and update their State Emergency Alert System Plans, which are often out of date;
  • Compel FEMA to create best practices for state, tribal, and local governments to use for issuing alerts, avoiding false alerts, and retracting false alerts if they occur, as well as for alert origination training and plans for officials to contact each other and federal officials during emergencies; and
  • Establish a reporting system for false alerts so the FCC can track when they occur and examine their causes.
In addition to the READI Act, Senator Schatz introduced the ALERT Act earlier this year. The legislation, which passed the Senate in June, would give the federal government the primary responsibility of alerting the public of a missile threat.

NAB Executive VP/Communications Dennis Wharton said in a statement, "NAB thanks the Senate for passing the READI Act, which would improve the timeliness, accuracy and availability of emergency alerts when disaster strikes. Local radio and TV broadcasters play a vital role as 'first informers' in keeping communities safe, and we understand the importance of relevant and up-to-date information when lives are at risk. We thank Sens. Schatz, Thune and Wicker for their leadership on the emergency alerting issue and urge passage of the READI Act in the House."

Advertisement

Latest Radio Stories

Skyview Networks Makes Executive Leadership Changes
Andrew Kalb
Andrew Kalb
Skyview Networks has announced a series of executive leadership changes and a key new hire as the company restructures its organization to support future growth, improve operational alignment and strengthen its strategic focus. The changes, announced by President, CEO and Chairman Steve Jones during a More

Audacy to Receive $20 Million for St. Louis Cluster
Audacy
Audacy
Audacy will receive $20 million for the sale of its six-station St. Louis radio cluster to Hoffmann Media Group, according to an asset purchase agreement filed with the Federal Communications Commission. The filing provides the first public disclosure of the transaction's financial terms since the More

Study: AM/FM Radio Key to Reaching Dodge Drivers
Cumulus Media | Westwood One
Cumulus Media | Westwood One
Cumulus Media | Westwood One's Audio Active Group says AM/FM radio remains the dominant advertising platform for reaching both current Dodge owners and prospective buyers, according to a new analysis of Edison Research's latest "Share of Ear" data. In a new blog post, Pierre Bouvard examines listening More
Advertisement

Case Study Shows Magellan AI Boosts Audio Campaign ROI
Magellan AI
Magellan AI
A new case study from Magellan AI highlights how performance marketing agency Direct Results used the company's measurement and verification platform to improve campaign performance, streamline workflow and increase digital audio investment for clients. Direct Results, More

Vuhaus Group Adds The SoCal Sound Los Angeles
KCSN (The SoCal Sound) in Los Angeles
KCSN (The SoCal Sound) in Los Angeles
VuHaus Group has added KCSN (The SoCal Sound) in Los Angeles as its newest affiliate, expanding the public media music network's national platform for local artist discovery and performance content. The SoCal Sound now has a dedicated page on the NPR Live Sessions website, where More

Tony B Returns to B101.5 for Afternoon Drive
Tony B
Tony B
Hot AC WBQB-FM (B101.5) in Fredericksburg, VA, has named veteran local broadcaster Tony Bennett, aka Tony B, as its new afternoon host. He will debut from 3-7pm on Monday, July 20. Tony B succeeds longtime afternoon personality Trapper Young, who last month moved to mornings on co-owned More

Return to Menu

Advertisement

Subscribe to our Newsletter
Radio news and headlines delivered right to your e-mail box -- and it's free.

Advertisement

Advertisement