Home Login RADIO ONLINE RSS Facebook

U.S. Senate Passes READI Act to Improve EAS System


U.S. Congress
U.S. Congress

The U.S. Senate has passed the Reliable Emergency Alert Distribution Improvement (READI) Act of 2018. The bipartisan legislation, introduced in July by Senators Brian Schatz (D-HI) and John Thune (R-SD), would ensure that relevant emergency alerts are delivered on radio, TV and mobile phones. It also explores new ways of alerting the public through online video and audio streaming services, track and study false alerts when they occur, and improve the way states plan for emergency alerts.

"When a missile alert went out across Hawaii in January, some people never got the message on their phones, while others missed it on their TVs and radios. Even though it was a false alarm, the missile alert exposed real flaws in the way people receive emergency alerts," said Senator Schatz, lead Democrat on the Subcommittee on Communications, Technology, Innovation and the Internet. "Our bill fixes a number of important problems with the system responsible for delivering emergency alerts. In a real emergency, these alerts can save lives so we have to do everything we can to get it right."

"Emergency alerts save lives but management mistakes can erode their credibility and effectiveness. The READI Act implements lessons learned from past incidents and recognizes that emergency protocols must change along with communication technology," said Senator Thune, Chairman of the Committee on Commerce, Science, and Transportation.

The READI Act would:

  • Ensure more people receive emergency alerts by eliminating the option to opt out of receiving certain federal alerts, including missile alerts, on mobile phones;
  • Require active alerts issued by the President or FEMA to be repeated. Currently, alerts on TV or radio may only be played once;
  • Explore establishing a system to offer emergency alerts to audio and video online streaming services, such as Netflix and Spotify;
  • Encourage State Emergency Communications Committees to periodically review and update their State Emergency Alert System Plans, which are often out of date;
  • Compel FEMA to create best practices for state, tribal, and local governments to use for issuing alerts, avoiding false alerts, and retracting false alerts if they occur, as well as for alert origination training and plans for officials to contact each other and federal officials during emergencies; and
  • Establish a reporting system for false alerts so the FCC can track when they occur and examine their causes.
In addition to the READI Act, Senator Schatz introduced the ALERT Act earlier this year. The legislation, which passed the Senate in June, would give the federal government the primary responsibility of alerting the public of a missile threat.

NAB Executive VP/Communications Dennis Wharton said in a statement, "NAB thanks the Senate for passing the READI Act, which would improve the timeliness, accuracy and availability of emergency alerts when disaster strikes. Local radio and TV broadcasters play a vital role as 'first informers' in keeping communities safe, and we understand the importance of relevant and up-to-date information when lives are at risk. We thank Sens. Schatz, Thune and Wicker for their leadership on the emergency alerting issue and urge passage of the READI Act in the House."

Latest Radio Stories

Audacy Names Zach Gelb Brand Manager of 104.3 WQAM
Zach Gelb
Zach Gelb
Audacy has named Zach Gelb Brand Manager of Sports 104.3 WQAM in Miami, following the first anniversary of the station's FM launch. Gelb will oversee content strategy, talent, operations and branding, including flagship coverage of the Florida Panthers, Miami Heat, Miami Marlins and University of Miami More

iHeartMedia Denies Plans to Sell Podcast Business
iHeartMedia
iHeartMedia
iHeartMedia says it has no plans to sell its podcast business after Bloomberg reported that the company was exploring a sale of part or all of the operation to raise cash and bolster its share price. Bloomberg, citing people familiar with the matter, said iHeartMedia had held preliminary talks with More

Saga Q3 Revenue Falls 5.4% as Net Loss Widens
Saga Communications
Saga Communications
Saga Communications reported third-quarter net revenue of $26.7 million, down 5.4% from $28.2 million a year earlier. The company's net loss widened to $7.1 million from $532,000, primarily because of a $9.2 million noncash impairment charge on its FCC licenses. Saga attributed More

Bruno Mars, Kehlani Top 2026 iHeartRewind Rankings
iHeart Rewind
iHeart Rewind
Bruno Mars was iHeartRadio's most listened-to artist of 2026, while Kehlani's "Folded" was the year's top song, according to the company's annual iHeartRewind rankings. The rankings are based on total audience spins (TAS) and streams across iHeartMedia's broadcast stations and the iHeartRadio app. Mars More

Angry Audio Names Clark Novak Natural Marketing Director
Clark Novak
Clark Novak
Angry Audio has named Clark Novak Natural Marketing Director, bringing more than 40 years of broadcast and audio technology experience to the company's marketing efforts. Novak began his career on air before moving into audio technology and marketing at Telos Alliance and Lawo. He first worked with Angry More

Joe Pags Show Extends Deal With Compass Media Networks
Joe Pags
Joe Pags
"The Joe Pags Show" has signed a multiyear extension with Compass Media Networks, continuing a syndication partnership that began 10 years ago. The show airs on more than 170 stations nationwide and reaches 2 million radio listeners monthly, according to the announcement. Hosted by Joe "Pags" Pagliarulo, More

Return to Menu

Advertisement

Advertisement

Advertisement