Home Login RADIO ONLINE
Advertisement

NAB: Opposing Ownership Reform is Fundamentally Backward


NAB
NAB

In a filing with the FCC regarding the agency's 2018 Quadrennial Regulatory Review, NAB says "the comments submitted by those parties opposing reform of the FCC's local radio and TV ownership rules are fundamentally backward." Commenters against relaxation of the ownership restrictions argue that the Commission, in reviewing its radio rules, would be failing to act in the public interest, if it focused on competition among audio delivery platforms for advertising dollars and audiences, wrote the trade organization.

NAB says if broadcast stations cannot successfully compete against other audio and video delivery platforms for audiences and, thus, advertising dollars, they will not earn revenues needed to cover their substantial fixed costs and will be unable to serve listeners and viewers effectively, let alone improve their programming and technical facilities.

These parties fail, the NAB writes in the filing, to explain how imposing ownership restrictions only on local broadcast stations in today's competitive marketplace promotes their "economic viability" and their ability to serve the public. Other commenters urge the FCC to deemphasize competition in its review, contrary to statutory mandate, congressional intent in the 1996 Act, judicial precedent and previous quadrennial review decisions.

NAB claims that given the vastly increased competition in the modern digital marketplace, placing competition at the rear of relevant considerations in this proceeding clearly would be backward. The filing says "the FCC's primary focus in this proceeding should be on the intense and growing competition radio and TV stations face for audiences and advertising revenue in a broad marketplace with myriad content sources and advertising options."

Due to these profound changes, NAB claims the current local radio and TV ownership rules are no longer "necessary in the public interest as the result of competition," and Section 202(h) requires the Commission to "repeal or modify" them.

Advertisement

Latest Radio Stories

Cox Media Group Appoints Daniel York as President/CEO
Daniel York
Daniel York
Cox Media Group appoints Daniel York as President and Chief Executive Officer, effective immediately. He most recently served as Senior Executive Vice President and Chief Content Officer of AT&T and its subsidiary, DIRECTV. As President and CEO of More

Report: Former WPGC/D.C. Personality Tony Redz Has Died
Tony Redz
Tony Redz
Former WPGC-FM/Washington, DC air personality Tony Redz has died, reports WUSA-TV. Redz, also known as Mr. 24/7, had deep roots in the DMV and began his music career in 1997. He joined WPGC as a radio host in 2000. The TV outlet said Redz was More

FCC Grants Cumulus Petition Exceeding Foreign Ownership Cap
Cumulus Media
Cumulus Media
The FCC has granted a Petition for Declaratory Ruling filed on July 19, 2018 to Cumulus Media asking the ageny to exercise its discretion to permit the company to exceed the 25 percent foreign ownership benchmark. Specifically, the Petition More
Advertisement

DeDe in the Morning Debuts on Stacks 92.1/Lansing MI
DeDe in the Morning
DeDe in the Morning
Duke Wright's Midwest Communications-owned WQTX-FM (Stacks 92.1) in Lansing, MI debuts "DeDe in the Morning" from 5-10am weekdays. The syndicated morning program is now heard on over 40 stations. "The playlist on Stacks 92.1 has a very fun, upbeat More

Entercom Flips WODS/Boston to Adult Hits as ''Big 103''
Big 103
Big 103
Entercom flips CHR WODS-FM (103.3 AMP Radio)/Boston to Adult Hits as "Big 103," "Music Unleashed." The Adult Hits station on 103.3 FM is now boasting a vast music library the 1980's 1990's and 2000's. Key artists include Guns N' Roses, Prince, More

Jacobs Media Survey: Activities Consumers Are Ready For
Jacobs Media COVID19 Survey
Jacobs Media COVID19 Survey
Jacobs Media has released some of the key findings from its second national audience survey of core radio listeners, focusing on reactions to the COVID-19 pandemic. The study, fielded in mid-May, examined a variety of behaviors, including the More

Return to Menu