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WAY Media Expands WAY-FM Coverage in Portland Oregon


WAY Media Inc. has agreed to acquire 1.4kW Rhythmic CHR KWEE-FM (96.3) in West Linn, OR, from 3 Horizons LLC. KWEE will replace the 104.5 FM translator WAY-FM has broadcast from since 2011.

WAY Media President/CEO John Scaggs stated, "We are excited to move our signal so that WAY-FM/Portland increases from 800,000 to 2 million in coverage. This full power station expansion helps cover the triangle of life where our listeners work, live and play. We look forward to being the soundtrack of Portland for those that know Jesus and those yet to know Him."

He continued, "The Portland metro area is the most religiously unaffiliated city in the United States, with 42 percent of residents identifying as atheist, agnostic or no religion. That's twice the size of the next largest minority: white evangelical Christians. As odd as this might sound, this is exactly the kind of city where we want to have a WAY-FM, rather than one we run away from.

We are interested on serving Portland like never before. Much like our current signal that we are superseding, WAY-FM is community supported - donor as well as business support. This new WAY-FM signal in Portland, joining our purchase 2 weeks ago in Evansville, IN, are examples of our intention to shore up coverage in current WAY-FM markets along with our goal to enter new markets."

WAY-FM (part of WAY Media Inc.) reaches into over 50 communities on FM signals in 26 states.

Kalil & Co. was the exclusive broker for this transaction.

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