Nielsen, Max Media Ink Multi-Year Deal for Audio Ratings

RADIO ONLINE | Wednesday, July 24, 2019 | 5:01pm CT

Nielsen

Nielsen and Max Media have reached a multi-year agreement for Nielsen audio measurement. The deal includes nearly all syndicated products and services including Portable People Meter (PPM) data, Nielsen Scarborough, Polk by IHS Markit data, Nielsen Rhiza, PD Advantage and Tapscan's suite of services.

"We are delighted to be working again with Nielsen," said Max Media VP/General Manager Keith Barton. "The comprehensive capabilities of Nielsen's tools, including Nielsen Scarborough, Polk by IHS Markit, Nielsen Rhiza and Tapscan, are integral to our ability to facilitate success for the advertisers and agencies that we work with. We are now armed with the tools necessary to provide valuable marketing and advertising expertise to our clients and ultimately increase ROI."

The agreement includes a range of audience measurement and analytical services including local buying behavior data from Nielsen Scarborough and Nielsen Rhiza. The company says Nielsen Rhiza is an easy-to-use sales tool that enables Max Media to offer clients granular insights about its customers, media consumption and the competitive landscape. Rhiza is powered by Nielsen ratings and marketplace buyer behavioral data, which makes it easier for media buyers and sellers to identify current and new customer segments by location and demographics.

"We're very pleased to welcome Max Media's Norfolk cluster of radio stations back into our valued family of Nielsen Audio clients," added Nielsen Audio Managing Director Brad Kelly. "Despite the fragmentation that exists across the broader media landscape, radio remains remarkably resilient with American consumers, reaching 92% of Americans each week. We look forward to assisting Max Media in helping Norfolk advertisers understand radio's important role in the marketing mix, as well as the uniquely qualified consumers that they deliver."