Home Login RADIO ONLINE RSS Facebook
Find Radio Online
AM FM HD

Advertisement

Nielsen Signs Univision to Multi-Year, Multi-Market Renewal


Nielsen Audio
Nielsen Audio

Nielsen has signed Univision to a multi-year agreement with Nielsen Audio. This renewal covers national and local measurement of all 58 of Univision's owned and operated Uforia Audio Network stations in 15 markets, which include the top 10 U.S. Hispanic markets and Puerto Rico. The agreement includes all Univision portable people meter markets, continuous diary measurement markets (Fresno, California and Puerto Rico) and a two-book market in McAllen, TX.

"The Hispanic population is a principal driver of economic growth in the U.S., and radio, which reaches 96% of adult Hispanics each week, is one of the best ways to engage this influential consumer," said Univision President of Radio Jesus Lara. "As the leading Hispanic media company in America with the largest Spanish-language radio network in the country, it's paramount that we have access to the audio insights and the measurement tools available. Nielsen ratings continue to be the currency of our industry, providing the most comprehensive and representative measurement of the U.S. Hispanic population and we are looking forward to our renewed relationship."

"Univision's Uforia Audio Network is a true industry leader and we are delighted to renew our long-term relationship," added Nielsen Audio Managing Director Brad Kelly. "We look forward to continuing to provide the data and insights that will empower them with the information that they need to execute strategic business decisions as they continue to showcase their unique value proposition and tell a powerful story to advertisers. With our addition of Continuous Diary Measurement and Nielsen Media Impact, the Uforia Audio Network will now have the most actionable insights at their disposal that will position them on a level playing field with other forms of media."

Last August, Nielsen announced the launch of Continuous Diary Measurement (CDM). The company says "CDM positions radio on a level playing field with other media such as digital and TV, and it helps clients react more quickly to marketplace changes." CDM also helps reduce "bounce" in the ratings with rolling samples designed to provide a more consistent and stable view of the market.

Additionally, last November, Nielsen announced that Nielsen Media Impact (NMI) expanded to include radio as a media type available within its national cross-media planning and optimization solution. Nielsen Media Impact is a cross-platform planning solution available at a local and national level that allows users to understand cross-media reach, frequency and duplication using advanced audience segments.

Advertisement

Latest Radio Stories

High Plains Radio Network Seeks Chapter 11 Bankruptcy
High Plains Radio Network
High Plains Radio Network
High Plains Radio Network, a broadcaster operating in Texas, Arkansas and New Mexico, is seeking Chapter 11 bankruptcy protection. With its petition filed in the Northern District of Texas, the company disclosed debts and assets each ranging between More

Kansas House Endorses AM Radio for Every Vehicle Act
Kansas Association of Broadcasters
Kansas Association of Broadcasters
The Kansas House made a significant show of support for Kansas broadcasters and AM radio by passing House Concurrent Resolution 5026, with a 109-14 vote. The resolution endorses the Federal AM Radio for Every Vehicle Act. The measure, proposed in More

Share of Time Spent Listening to Radio Sources In-Car
Edison Research
Edison Research
Last year, Edison Research's Share of Ear was able to pinpoint the moment when daily time spent with on-demand audio passed time spent with linear audio overall in the U.S. In fact -- on demand had passed linear in every location years earlier -- More
Advertisement

vCreative and Evvnt Announce vTickets Reseller Partnership
vCreative vTickets
vCreative vTickets
vCreative has teamed up with Evvnt, the Events Commerce Platform, to introduce vTickets through a reseller agreement. This partnership unlocks new revenue streams for radio stations by enhancing ticketing and promotions opportunities via a suite of More

Tyler Murray Joins WEEI's Red Sox Radio Booth
Tyler Murray
Tyler Murray
Veteran New England sports talent Tyler Murray joins WEEI/Boston's radio booth covering the Red Sox for games this season. The Worcester Red Sox broadcaster, who has also been heard for years calling college hockey games, football and basketball More

Audacy Podcasts Launches ''Who Killed the Video Star?''
''Who Killed the Video Star? The MTV Story''
''Who Killed the Video Star? The MTV Story''
Audacy Podcasts launches "Who Killed the Video Star? The Story of MTV," an eight-part original series exploring the cultural history, impact and phenomenon of MTV. The series is hosted by former MTV VJ and Esquire Editor-at-Large Dave Holmes. The More

Return to Menu

Advertisement

Subscribe to our Newsletter
Radio news and headlines delivered right to your e-mail box -- and it's free.

Quick Snaps
Benztown: Benztown was at Radiodays Europe 2024, which was held in Munich on March 17-19th. Benztown hosted a well-attended party for customers and partners during Radiodays Europe 2024 on Monday, March 18. Pictured is a traditional Volksmusik band performed for Benztown party attendees at Munich's Augustiner-Keller restaurant. In front in black shirt raising a glass is Oliver Klenk, Head of Production & Composition, and to his right, also in black shirt, is Stephan Halfpap, General Manager, Maxmedia, Austria.

Advertisement

Advertisement