Home Login RADIO ONLINE RSS Facebook
Advertisement

Fewer Than Half of Radio News Staffs Include Women


RTDNA
RTDNA

According to 2021 RTDNA/Newhouse School at Syracuse University Newsroom Survey, fewer than half of radio news staffs include any women at all, up slightly from last year, especially smallest markets. Overall, women are just under 40% of the radio workforce, down slightly in the last year. Men outnumber women in radio 60.5% to 39.5% overall, as well as among white, Hispanic/Latino and Native American radio staffers. Among African Americans and Asian Americans in radio news, women outnumber men.

There are fewer women radio News Directors this year, down 3.5 percentage points from close to a third to just over a quarter. The public-commercial gap in representation grew, with women better represented than last year at public stations, but worse at commercial ones. Public radio female News Directors now outpace commercial women radio news directors by 18 points.

Radio general managers are slightly more representative this year, with women making up almost 3 percentage points more than last year, but still 73.3% of GMs are men.

Radio newsrooms now include the highest percentage of people of color in radio since 1998 -- and the second highest percentage ever -- but nearly 85% of the radio news workforce is still white. The local radio news workforce is 15.8% Black, Indigenous or people of color overall, up just under half a percent.

Public radio is significantly more representative, for both women and people of color, than commercial radio news. Public radio newsrooms are 78.8% white compared to commercial newsrooms which are 91.7% white. Representation in radio news improved over the last year for news staff identifying as Native American or Hispanic/Latino, but slipped slightly for African American and Asian American radio staff.

Representation of people of color increased marginally among radio News Directors, from 7.1% to 7.2%. This year saw higher percentages of radio News Directors who are African American or Hispanic/Latino, but fewer who are Native American.

Local radio General Managers of color made up most of the ground lost last year, but 93% are still white. General Managers of color are more than twice as frequently found in major markets. Stations in the Midwest had the least diverse management, with stations in the South and public stations more representative among radio management.

Note that the typical (median) radio news operation had a full-time news staff of one, with the overall average number of full-time staffers at just over 3.

Advertisement

Latest Radio Stories

Civic Media Closes Deal for Milwaukee Stations
Civic Media
Civic Media
Civic Media has completed its acquisition of WZTI-AM (1290) in Greenfield, WI, along with FM translators W262CJ (100.3) in Milwaukee and W297BY (107.3) in Franklin, from Milwaukee Radio Alliance, LLC. Milwaukee Radio Alliance, led by acting CEO Diane Sutter, divested the stations More

Podcasts Reshape Listening and Ad Engagement
Audacy Insights
Audacy Insights
Podcast listening has surged over the past decade, fundamentally changing how audiences allocate their time and how advertisers reach consumers, according to a new Audacy Insights analysis drawing on Edison Research data. Daily podcast consumption among U.S. adults has climbed from 6% in 2015 to 23% in More

FCC Orders Texas Licensee to Pay Fees or Face Revocation
Federal Communications Commission
Federal Communications Commission
The FCC has ordered Mekaddesh Group Corporation to either pay nearly $18,500 in overdue regulatory fees or demonstrate why the debt should be waived, warning that failure to comply could result in the loss of its FM station license. In an Order to Pay or Show Cause released March 24, the FCC said the More
Advertisement

Magellan AI Adds Broadcast Radio Attribution Tool
Magellan AI
Magellan AI
Magellan AI has launched Broadcast Radio Attribution, a new measurement solution designed to help advertisers evaluate the performance of broadcast radio alongside digital channels within a single platform. The tool enables advertisers to track how radio campaigns contribute to key business outcomes such More

VSiN Expands Sports Betting Shows to Detroit Radio
VSiN
VSiN
VSiN has expanded its sports betting programming into Detroit, adding distribution in one of the nation's top 15 media markets. The network's content is now available on Sports Rap Network WGPR-FM 107.5 HD2 and via streaming at SportsRapNetwork.com. Under the agreement, Sports Rap Network is airing More

SiriusXM Unveils Full MLB Coverage for 2026 Season
SiriusXM
SiriusXM
SiriusXM will deliver wall-to-wall audio coverage of the 2026 Major League Baseball season, offering listeners access to every game from Opening Night through the World Series, along with daily programming on its MLB Network Radio channel. Coverage begins March 25 with Opening More

Return to Menu

Advertisement

Subscribe to our Newsletter
Radio news and headlines delivered right to your e-mail box -- and it's free.

Advertisement

Advertisement