Home Login RADIO ONLINE RSS Facebook
Advertisement

Fewer Than Half of Radio News Staffs Include Women


RTDNA
RTDNA

According to 2021 RTDNA/Newhouse School at Syracuse University Newsroom Survey, fewer than half of radio news staffs include any women at all, up slightly from last year, especially smallest markets. Overall, women are just under 40% of the radio workforce, down slightly in the last year. Men outnumber women in radio 60.5% to 39.5% overall, as well as among white, Hispanic/Latino and Native American radio staffers. Among African Americans and Asian Americans in radio news, women outnumber men.

There are fewer women radio News Directors this year, down 3.5 percentage points from close to a third to just over a quarter. The public-commercial gap in representation grew, with women better represented than last year at public stations, but worse at commercial ones. Public radio female News Directors now outpace commercial women radio news directors by 18 points.

Radio general managers are slightly more representative this year, with women making up almost 3 percentage points more than last year, but still 73.3% of GMs are men.

Radio newsrooms now include the highest percentage of people of color in radio since 1998 -- and the second highest percentage ever -- but nearly 85% of the radio news workforce is still white. The local radio news workforce is 15.8% Black, Indigenous or people of color overall, up just under half a percent.

Public radio is significantly more representative, for both women and people of color, than commercial radio news. Public radio newsrooms are 78.8% white compared to commercial newsrooms which are 91.7% white. Representation in radio news improved over the last year for news staff identifying as Native American or Hispanic/Latino, but slipped slightly for African American and Asian American radio staff.

Representation of people of color increased marginally among radio News Directors, from 7.1% to 7.2%. This year saw higher percentages of radio News Directors who are African American or Hispanic/Latino, but fewer who are Native American.

Local radio General Managers of color made up most of the ground lost last year, but 93% are still white. General Managers of color are more than twice as frequently found in major markets. Stations in the Midwest had the least diverse management, with stations in the South and public stations more representative among radio management.

Note that the typical (median) radio news operation had a full-time news staff of one, with the overall average number of full-time staffers at just over 3.

Advertisement

Latest Radio Stories

Hubbard Launches 'Bull Classics' in Seattle
KPNW-FM-HD2 (Bull Classics)/Seattle
KPNW-FM-HD2 (Bull Classics)/Seattle
Hubbard | Media That Connects has launched "Bull Classics," a new Classic Country format airing on KKNW-AM (1150) and KPNW-FM-HD2 (98.9) in Seattle. The format features Country favorites from artists including George Strait, Alan Jackson, Reba McEntire, Garth Brooks, Brooks & Dunn, Shania Twain and Toby More

Connoisseur to Sell WQCM to Family Life Ministries
WQCM-FM/Hagerstown-Chambersburg
WQCM-FM/Hagerstown-Chambersburg
Connoisseur Media has reached an agreement to sell WQCM-FM, licensed to Greencastle, PA and serving the Hagerstown-Chambersburg market, to Family Life Ministries. The transaction is subject to FCC approval and is expected to close during the fourth quarter. Financial terms were not More

NAB Opens Entries for 2027 Crystal Radio Awards
NAB Crystal Radio Awards
NAB Crystal Radio Awards
The National Association of Broadcasters (NAB) has opened the entry window for the 41st annual NAB Crystal Radio Awards, recognizing radio stations for outstanding community service. The 2027 awards will honor community service efforts conducted between October 1, 2025 and September More
Advertisement

Study: Hispanic Radio Listeners Show Deep Loyalty
Katz Multicultural Resources
Katz Multicultural Resources
Hispanic radio listeners maintain strong, long-term relationships with their favorite stations, with music, personalities and cultural connection helping drive that loyalty, according to new research from Katz Multicultural Resources. The study found more than eight in ten More

Townsquare Ignite Partners With Lakes Media Network
Townsquare Media
Townsquare Media
Townsquare Media has entered into a strategic digital advertising partnership with Lakes Media Network, which operates six radio brands serving Southside Virginia and Northern North Carolina. Under the agreement, Lakes Media's sales team will gain access to Townsquare More

K-Love Closes on WNKS and KXTE Acquisitions
K-Love
K-Love
K-Love Inc. has closed on its acquisition of WNKS-FM in Charlotte and KXTE-FM in the Las Vegas market from Beasley Media Group Licenses. The closing completes a transaction first announced in August. Financial terms were not disclosed. Kalil & Co. served as the exclusive broker. WNKS operates on 95.1 MHz More

Return to Menu

Advertisement

Subscribe to our Newsletter
Radio news and headlines delivered right to your e-mail box -- and it's free.

Advertisement

Advertisement