Home Login RADIO ONLINE RSS Facebook
Advertisement

Fewer Than Half of Radio News Staffs Include Women


RTDNA
RTDNA

According to 2021 RTDNA/Newhouse School at Syracuse University Newsroom Survey, fewer than half of radio news staffs include any women at all, up slightly from last year, especially smallest markets. Overall, women are just under 40% of the radio workforce, down slightly in the last year. Men outnumber women in radio 60.5% to 39.5% overall, as well as among white, Hispanic/Latino and Native American radio staffers. Among African Americans and Asian Americans in radio news, women outnumber men.

There are fewer women radio News Directors this year, down 3.5 percentage points from close to a third to just over a quarter. The public-commercial gap in representation grew, with women better represented than last year at public stations, but worse at commercial ones. Public radio female News Directors now outpace commercial women radio news directors by 18 points.

Radio general managers are slightly more representative this year, with women making up almost 3 percentage points more than last year, but still 73.3% of GMs are men.

Radio newsrooms now include the highest percentage of people of color in radio since 1998 -- and the second highest percentage ever -- but nearly 85% of the radio news workforce is still white. The local radio news workforce is 15.8% Black, Indigenous or people of color overall, up just under half a percent.

Public radio is significantly more representative, for both women and people of color, than commercial radio news. Public radio newsrooms are 78.8% white compared to commercial newsrooms which are 91.7% white. Representation in radio news improved over the last year for news staff identifying as Native American or Hispanic/Latino, but slipped slightly for African American and Asian American radio staff.

Representation of people of color increased marginally among radio News Directors, from 7.1% to 7.2%. This year saw higher percentages of radio News Directors who are African American or Hispanic/Latino, but fewer who are Native American.

Local radio General Managers of color made up most of the ground lost last year, but 93% are still white. General Managers of color are more than twice as frequently found in major markets. Stations in the Midwest had the least diverse management, with stations in the South and public stations more representative among radio management.

Note that the typical (median) radio news operation had a full-time news staff of one, with the overall average number of full-time staffers at just over 3.

Advertisement

Latest Radio Stories

Local Radio Drives $437B, Supports 909K U.S. Jobs
Wood & Poole Economics and BIA
Wood & Poole Economics and BIA
A new economic study finds that free, local radio remains a powerful engine of the U.S. economy, generating $437 billion in annual GDP and supporting more than 909,000 jobs nationwide, underscoring radio's role as essential infrastructure in communities across the country. The analysis, conducted by More

Drive-Time Congestion Expands Radio's In-Car Reach
Katz Radio Group
Katz Radio Group
As daily traffic congestion rises across major U.S. metro areas, new insights point to an expanding opportunity for brands to reach attentive in-car audiences, with AM/FM radio continuing to dominate in-vehicle audio listening. According to a new analysis from Katz Radio, the More

Three Top 100 Markets Shift Ratings to Eastlan
Eastlan
Eastlan
Three more Top 100 radio markets are moving their audience measurement to Eastlan as the company's expansion continues into 2026. Honolulu, Reno and Tulsa will now be continuously measured by Eastlan, reflecting what the company describes as a broader reassessment by More
Advertisement

AEI Paper Argues FCC Has Outlived Its Purpose
Mark Jamison
Mark Jamison
A new working paper from the American Enterprise Institute contends that the Federal Communications Commission has outlived the economic and technological conditions that justified its creation and should be disbanded. Authored by economist Mark Jamison, the paper argues that the FCC was designed in 1934 More

The Zone Returns to Phoenix as AI-Infused Triple A
KZON-FM-HD2 (94.9 The Zone) Phoenix
KZON-FM-HD2 (94.9 The Zone) Phoenix
Zelus Media Group has partnered with SonicTrek.ai to relaunch The Zone "Where Music Matters" in Phoenix on 94.9 and 103.9 KZON-FM-HD2, marking the format's return as a 24/7 AI-infused Triple A station. The revived Zone will blend artificial intelligence with licensed human voices, including format More

Audacy Details How AI Is Redefining Local Search Visibility
Audacy Insights
Audacy Insights
In a new Audacy Insights article, Audacy is warning that rapid changes in AI-powered search are reshaping how consumers discover local businesses - and that traditional search strategies may no longer be enough. In "Dominating Local Search in the Age of AI," Jenny Sutton, Jenny Sutton, Senior Vice More

Return to Menu

Advertisement

Subscribe to our Newsletter
Radio news and headlines delivered right to your e-mail box -- and it's free.

Advertisement

Advertisement