Home Login RADIO ONLINE RSS Facebook

Fewer Than Half of Radio News Staffs Include Women


RTDNA
RTDNA

According to 2021 RTDNA/Newhouse School at Syracuse University Newsroom Survey, fewer than half of radio news staffs include any women at all, up slightly from last year, especially smallest markets. Overall, women are just under 40% of the radio workforce, down slightly in the last year. Men outnumber women in radio 60.5% to 39.5% overall, as well as among white, Hispanic/Latino and Native American radio staffers. Among African Americans and Asian Americans in radio news, women outnumber men.

There are fewer women radio News Directors this year, down 3.5 percentage points from close to a third to just over a quarter. The public-commercial gap in representation grew, with women better represented than last year at public stations, but worse at commercial ones. Public radio female News Directors now outpace commercial women radio news directors by 18 points.

Radio general managers are slightly more representative this year, with women making up almost 3 percentage points more than last year, but still 73.3% of GMs are men.

Radio newsrooms now include the highest percentage of people of color in radio since 1998 -- and the second highest percentage ever -- but nearly 85% of the radio news workforce is still white. The local radio news workforce is 15.8% Black, Indigenous or people of color overall, up just under half a percent.

Public radio is significantly more representative, for both women and people of color, than commercial radio news. Public radio newsrooms are 78.8% white compared to commercial newsrooms which are 91.7% white. Representation in radio news improved over the last year for news staff identifying as Native American or Hispanic/Latino, but slipped slightly for African American and Asian American radio staff.

Representation of people of color increased marginally among radio News Directors, from 7.1% to 7.2%. This year saw higher percentages of radio News Directors who are African American or Hispanic/Latino, but fewer who are Native American.

Local radio General Managers of color made up most of the ground lost last year, but 93% are still white. General Managers of color are more than twice as frequently found in major markets. Stations in the Midwest had the least diverse management, with stations in the South and public stations more representative among radio management.

Note that the typical (median) radio news operation had a full-time news staff of one, with the overall average number of full-time staffers at just over 3.

Latest Radio Stories

Townsquare Q3 Revenue Rises 3.9%, Suspends Dividend
Townsquare Media
Townsquare Media
Townsquare Media reported third-quarter net revenue of $110.9 million, up 3.9% from $106.8 million a year earlier, as digital advertising growth and political spending offset weakness in its subscription digital marketing business. The company also announced it is suspending its quarterly More

Xperi Q3 Revenue Rises 2.2%, AutoStage Expands Reach
Xperi
Xperi
Xperi reported third-quarter revenue of $114 million, up 2.2% from $111.6 million a year earlier, as growth in advertising and related revenue helped double its Media Platform revenue. The company also expanded its DTS AutoStage broadcaster services and reported additional automotive More

Audio, Video Podcasts Serve Different Listener Needs
Edison Research at SSRS
Edison Research at SSRS
Audio and video podcasts play complementary roles in consumers' routines, with 70% of monthly podcast consumers reporting that they both listened to audio-only podcasts and watched video podcasts in the past month, according to new research from Edison Research at SSRS, SiriusXM Media and Publicis Media. More

Chicago's 93.9 LITE FM Sets Christmas Flip for Nov. 5
WLIT (93.9 LITE FM) in Chicago
WLIT (93.9 LITE FM) in Chicago
iHeartMedia's WLIT (93.9 LITE FM) in Chicago will begin around-the-clock holiday music November 5 at 3pm, marking its 26th year as Chicago's Christmas station. Station personalities Melissa Forman, Producer Jim, Robin Rock and Mick Lee, along with Edison the Reindeer, will host a More

CT40 Sets Holiday Specials With Fitz, Lauren Alaina
Country Top 40 with Fitz
Country Top 40 with Fitz
"Country Top 40 with Fitz" and syndication partner Skyview Networks have announced two holiday specials, including a Christmas program co-hosted by country artist Lauren Alaina and a countdown of the biggest country songs of 2026. "Deck the Hits with Lauren and Fitz" will be available for the weekend of More

MaxxKonnect Acquires FCCInfo.com, Keeps Searches Free
MaxxKonnect
MaxxKonnect
The MaxxKonnect Group has acquired FCCInfo.com from Cavell, Mertz & Associates, assuming ownership and operation of the FCC database and mapping service used by broadcast engineers, consultants and station operators. Financial terms were not disclosed. MaxxKonnect plans to More

Return to Menu

Advertisement

Advertisement

Advertisement