Home Login RADIO ONLINE RSS Facebook
Advertisement

Fewer Than Half of Radio News Staffs Include Women


RTDNA
RTDNA

According to 2021 RTDNA/Newhouse School at Syracuse University Newsroom Survey, fewer than half of radio news staffs include any women at all, up slightly from last year, especially smallest markets. Overall, women are just under 40% of the radio workforce, down slightly in the last year. Men outnumber women in radio 60.5% to 39.5% overall, as well as among white, Hispanic/Latino and Native American radio staffers. Among African Americans and Asian Americans in radio news, women outnumber men.

There are fewer women radio News Directors this year, down 3.5 percentage points from close to a third to just over a quarter. The public-commercial gap in representation grew, with women better represented than last year at public stations, but worse at commercial ones. Public radio female News Directors now outpace commercial women radio news directors by 18 points.

Radio general managers are slightly more representative this year, with women making up almost 3 percentage points more than last year, but still 73.3% of GMs are men.

Radio newsrooms now include the highest percentage of people of color in radio since 1998 -- and the second highest percentage ever -- but nearly 85% of the radio news workforce is still white. The local radio news workforce is 15.8% Black, Indigenous or people of color overall, up just under half a percent.

Public radio is significantly more representative, for both women and people of color, than commercial radio news. Public radio newsrooms are 78.8% white compared to commercial newsrooms which are 91.7% white. Representation in radio news improved over the last year for news staff identifying as Native American or Hispanic/Latino, but slipped slightly for African American and Asian American radio staff.

Representation of people of color increased marginally among radio News Directors, from 7.1% to 7.2%. This year saw higher percentages of radio News Directors who are African American or Hispanic/Latino, but fewer who are Native American.

Local radio General Managers of color made up most of the ground lost last year, but 93% are still white. General Managers of color are more than twice as frequently found in major markets. Stations in the Midwest had the least diverse management, with stations in the South and public stations more representative among radio management.

Note that the typical (median) radio news operation had a full-time news staff of one, with the overall average number of full-time staffers at just over 3.

Advertisement

Latest Radio Stories

Mark Adams to Retire from WXTU After 26-Year Run
Mark ''Razz'' Adams
Mark ''Razz'' Adams
Beasley Media Group announced that longtime radio personality and programmer Mark "Razz" Adams will retire from WXTU-FM, with his final day set for May 22. Razz has spent more than two decades with the company, including over 16 years on-air at WXTU, where he most recently hosted middays. He's also served as More

Borrell: Digital Ad Growth Slows, Share Battle Rises
Borrell
Borrell
Local digital advertising is entering a slower growth phase after two decades of rapid expansion, according to the Borrell 2026 Annual Digital Benchmarking Report. The report finds year-over-year growth has dropped to low single digits and is expected to fall below 3% by 2029, marking the slowest More

Radio Mercury Awards Reveal 2026 Finalists
Radio Mercury Awards
Radio Mercury Awards
The Radio Mercury Awards, produced by Radio Advertising Bureau (RAB), has announced finalists for its 2026 competition, recognizing excellence in radio and audio advertising. Now in its 35th year, the awards honor creative work across broadcast radio, streaming audio, podcasts, More
Advertisement

Entravision Q1 Revenue Jumps on Ad Tech Growth
Entravision Communications Corporation
Entravision Communications Corporation
Entravision Communications Corporation reported first quarter 2026 results showing strong overall revenue growth driven by its advertising technology business. Consolidated net revenue rose 114% year-over-year to $196.9 million, fueled by a 204% increase in its Advertising Technology & Services (ATS) More

Townsquare, Broadway Media Form Digital Ad Deal
Townsquare Media
Townsquare Media
Townsquare Media has announced a digital advertising partnership with Broadway Media aimed at expanding data-driven marketing capabilities and revenue opportunities. Under the agreement, Townsquare's digital division, Townsquare Ignite, will provide Broadway Media with More

Bob Heymann to Speak at MFM Financial Forum
MFM Financial Forum
MFM Financial Forum
Media Services Group Managing Director Bob Heymann will speak at the Media Financial Management Financial Leaders Forum in San Antonio on May 18. Heymann will participate in a session titled "Let's Make a Deal...or Not!" presented by the Washington, DC-based firm Bond & Pecaro. The session will be moderated More

Return to Menu

Advertisement

Subscribe to our Newsletter
Radio news and headlines delivered right to your e-mail box -- and it's free.

Advertisement

Advertisement