Home Login RADIO ONLINE RSS Facebook
Advertisement

Fewer Than Half of Radio News Staffs Include Women


RTDNA
RTDNA

According to 2021 RTDNA/Newhouse School at Syracuse University Newsroom Survey, fewer than half of radio news staffs include any women at all, up slightly from last year, especially smallest markets. Overall, women are just under 40% of the radio workforce, down slightly in the last year. Men outnumber women in radio 60.5% to 39.5% overall, as well as among white, Hispanic/Latino and Native American radio staffers. Among African Americans and Asian Americans in radio news, women outnumber men.

There are fewer women radio News Directors this year, down 3.5 percentage points from close to a third to just over a quarter. The public-commercial gap in representation grew, with women better represented than last year at public stations, but worse at commercial ones. Public radio female News Directors now outpace commercial women radio news directors by 18 points.

Radio general managers are slightly more representative this year, with women making up almost 3 percentage points more than last year, but still 73.3% of GMs are men.

Radio newsrooms now include the highest percentage of people of color in radio since 1998 -- and the second highest percentage ever -- but nearly 85% of the radio news workforce is still white. The local radio news workforce is 15.8% Black, Indigenous or people of color overall, up just under half a percent.

Public radio is significantly more representative, for both women and people of color, than commercial radio news. Public radio newsrooms are 78.8% white compared to commercial newsrooms which are 91.7% white. Representation in radio news improved over the last year for news staff identifying as Native American or Hispanic/Latino, but slipped slightly for African American and Asian American radio staff.

Representation of people of color increased marginally among radio News Directors, from 7.1% to 7.2%. This year saw higher percentages of radio News Directors who are African American or Hispanic/Latino, but fewer who are Native American.

Local radio General Managers of color made up most of the ground lost last year, but 93% are still white. General Managers of color are more than twice as frequently found in major markets. Stations in the Midwest had the least diverse management, with stations in the South and public stations more representative among radio management.

Note that the typical (median) radio news operation had a full-time news staff of one, with the overall average number of full-time staffers at just over 3.

Advertisement

Latest Radio Stories

BIA Raises 2026 Ad Forecast, Radio Holds Steady
BIA Advisory Services
BIA Advisory Services
BIA Advisory Services has increased its 2026 U.S. local advertising forecast, projecting total spending to reach $184.5 billion, an 8.1% year-over-year gain, with radio maintaining a stable position in a rapidly evolving media mix. The revised outlook reflects stronger-than-expected growth in digital More

SBS Reaches Deal to Restructure Debt, Files Chapter 11
Spanish Broadcasting System (SBS)
Spanish Broadcasting System (SBS)
Spanish Broadcasting System (SBS) has entered into a restructuring support agreement with a group of bondholders holding more than 72% of its outstanding senior secured notes, outlining a plan to significantly reduce debt and reposition the company for long-term growth. Under the More

Beasley Broadcast Q4 Revenue Falls, Posts Large Loss
Beasley Media Group
Beasley Media Group
Beasley Broadcast Group reported a sharp decline in fourth quarter revenue and a significant net loss, driven largely by a major non-cash impairment charge, according to its latest financial filing. Net revenue for the fourth quarter ended December 31, 2025 fell 21.1% to $53.1 More
Advertisement

AM/FM Radio Leads In-Car Listening, Edison Says
Edison Research at SSRS
Edison Research at SSRS
AM/FM radio continues to dominate in-car audio listening despite growing competition from digital platforms, according to newly released Q1 2026 data from Edison Research at SSRS. The latest "Share of Ear" findings show that 55% of all in-car audio time among Americans age 13 and older is spent with More

SuiteRadio Offers Stations Oil Well Giveaway
SuiteRadio
SuiteRadio
SuiteRadio is rolling out a new promotional contest for radio stations, offering listeners the chance to win a royalty interest in a producing oil and gas well. The Houston-based company says the "Oil Well Giveaway" provides participating stations with a market-exclusive More

Seaboard Adds ''Whip of Cords'' for Distribution
Whip of the Chords
Whip of the Chords
Newly launched Seaboard Networks has added "Whip of Cords with Matt Rhodes" to its programming lineup, offering the rock-based show to stations on a free, barter basis. The program blends multiple rock formats with an emphasis on delivering a positive message and is available to all radio outlets, More

Return to Menu

Advertisement

Subscribe to our Newsletter
Radio news and headlines delivered right to your e-mail box -- and it's free.

Advertisement

Advertisement