Home Login RADIO ONLINE RSS Facebook
Find Radio Online
AM FM HD

Advertisement

Study: AM/FM Radio Leads Listening Time Outside the Car


Edison Research
Edison Research

Even outside car, twice the amount of listening time in the U.S. is spent with AM/FM radio compared to streaming audio, according to Edison Research. The graphic below compares two in-car audio sources: AM/FM radio (including station streams) and streaming. When comparing the time spent listening between those two audio sources in-car, among those age 18+, 88% of in-car audio time is spent with AM/FM radio (including broadcast and station streams), and 12% is spent with all other streaming audio

The graph below also shows listening in other locations besides the car. Even outside the car, nearly twice the amount of time in the U.S. is spent with AM/FM radio among those 18+ compared to all other streaming audio. This might be a new way to think about radio consumption and how it stacks up against streaming in other locations besides the car.

It adds clarity to the data to show only ad-supported streaming, and to compare ad-supported radio and ad-supported streaming side by side. In the graphic below, you can see that while outside the car, those 18+ spend close to four times the amount of time with AM/FM radio as they do with ad-supported streaming audio. Note that listening to SiriusXM, YouTube, podcasts, music channels on TV, owned music such as CDs, and audiobooks, are not included in these comparisons.

Advertisement

Latest Radio Stories

AWMF Unveils 49th Annual Gracie Awards Winners
Gracies
Gracies
The Alliance for Women in Media Foundation (AWMF) has announced winners of the 49th Annual Gracie Awards. The Gracies celebrate outstanding achievements in media dedicated to women, by women, and about women across diverse platforms in news and More

Study: Core Commercial Radio Fans Weigh in on AI
Jacobs Media
Jacobs Media
The big story in broadcast radio and all of media is the impact of Artificial Intelligence. In the past year, much has been said and written about how radio broadcasters -- from management to talent -- feel about this burgeoning technology. But now More

Listening to Podcasts and Online Audio Hit New Highs
The Infinite Dial
The Infinite Dial
The portion of Americans who listen to any kind of online audio, and the portion who listen to podcasts, have both reached new record highs, according to The Infinite Dial an annual survey from Edison Research with support from Audacy, Cumulus Media More
Advertisement

iHM Announces Partnership Extension with D.C. United
D.C. United
D.C. United
iHeartMedia/Washington, DC inks an extension to its partnership agreement with D.C. United to deliver local radio broadcast for all of the club's 2024 Major League Soccer regular season matches, effective through the end of the 2024 season. As part More

CMN Promotes Robert Blum, Tyler Brewer & Chris Kleiber
Compass Media Networks
Compass Media Networks
Compass Media Networks promotes three-long-standing executives, Robert Blum, Tyler Brewer and Chris Kleiber, who will collectively oversee the content creation, production and distribution of the company's play-by-play sports platform. The More

Matt Pinfield Joins The SoCal Sound for Afternoons
Matt Pinfield
Matt Pinfield
Veteran air talent and television host Matt Pinfield is joining KCSN-FM (88.5 FM The SoCal Sound) in Los Angeles as AAA outlet's new afternoon host from 2-6pm. The music personality fills the spot left open by Andy Chanley, who announced earlier More

Return to Menu

Advertisement

Subscribe to our Newsletter
Radio news and headlines delivered right to your e-mail box -- and it's free.

Quick Snaps
Benztown: Benztown was at Radiodays Europe 2024, which was held in Munich on March 17-19th. Benztown hosted a well-attended party for customers and partners during Radiodays Europe 2024 on Monday, March 18. Pictured is a traditional Volksmusik band performed for Benztown party attendees at Munich's Augustiner-Keller restaurant. In front in black shirt raising a glass is Oliver Klenk, Head of Production & Composition, and to his right, also in black shirt, is Stephan Halfpap, General Manager, Maxmedia, Austria.

Advertisement

Advertisement