Report: 8 in 10 Americans Listen to Radio Weekly

RADIO ONLINE | Monday, August 21, 2023

Pew Research Center

Pew Research Center has released key facts in its analyses about the state of radio in the U.S. About eight-in-ten Americans ages 12 and older listen to terrestrial radio in a given week. Weekly terrestrial radio listenership in the U.S. has remained relatively stable in the last two years after dipping slightly in 2020 during the pandemic. In 2022, 82% of Americans ages 12 and older listened to terrestrial radio in a given week, according to Nielsen Media Research data.

Nearly half of U.S. adults say they sometimes or often get news from radio. In a summer, 2022 Pew Research Center survey, 47% of U.S. adults said they get news from radio at least sometimes, a figure that has remained relatively constant in recent years. In the same survey, just 7% of U.S. adults said they prefer radio to other platforms for getting news.

White and Black Americans are equally likely to get news at least sometimes from radio (48% each). Meanwhile, 42% of Hispanic adults and 37% of Asian adults say they get news from radio at least sometimes.

When it comes to age, adults 50 to 64 are the most likely to get news at least sometimes from radio, with just over half (55%) saying they do this; 48% of those ages 30 to 49, 46% of those 65 and older, and 35% of those 18 to 29 say the same.

Audiences for public radio, including National Public Radio (NPR) and Public Radio Exchange (PRX), have declined in recent years. In 2022, the top 20 NPR-affiliated public radio stations by listenership had an average weekly audience of about 8 million, down 10% from 2021. Looking at NPR programming across all stations that carry it, weekly terrestrial broadcast listenership declined by 6% between 2021 and 2022. And the terrestrial audience for PRX declined to about 6.7 million average weekly listeners, a 24% drop from 2021.

Average revenue at news-focused radio stations in the U.S. remains lower than before the pandemic, according to a Pew Research Center analysis of data from BIA Advisory Services. Average revenue for stations in the all-News format was $17.8 million in 2022 -- up from $15.9 million in 2020 but well below the $21 million recorded in 2019, before the pandemic.

Most radio journalists feel highly connected to their audience. In the Center's 2022 survey of journalists in the U.S., about six-in-ten radio and podcast journalists (59%) said they felt extremely or very connected to their listeners. That was significantly higher than the 45% of print journalists, 44% of TV journalists and 43% of online journalists who said the same.

The share of Americans who listen to podcasts has increased substantially over the last decade. As of 2023, 42% of Americans ages 12 and older have listened to a podcast in the past month, according to "The Infinite Dial" report by Edison Research. This has remained relatively constant since 2020, when 37% had listened to a podcast in the past month. A decade ago, in 2013, just 12% of Americans 12 and older said they had listened to a podcast in the past month.

Roughly half of Americans (51%) say they have listened to a podcast in the past year, including one-in-five who report listening to podcasts at least a few times a week. Among U.S. podcast listeners, two-thirds say news is discussed on the podcasts they listen to.

Unlike with radio, younger adults are more likely than older adults to listen to podcasts. Two-thirds (67%) of Americans ages 18 to 29 have listened to a podcast in the past 12 months, compared with just 28% of those 65 and older.