Home Login RADIO ONLINE RSS Facebook
Advertisement

FCC Report & Order Authorizes Geo-Targeting for FM


Federal Communications Commission
Federal Communications Commission

The FCC has adopted a significant change to its regulations, enabling FM booster stations to originate programming through a process known as geo-targeting. This decision comes after the Commission explored the potential of allowing FM and Low Power FM (LPFM) broadcasters to use booster stations for originating content on a limited basis. The move is aimed at enhancing the broadcasters' ability to provide hyper-local content, including local news, weather, traffic updates and targeted advertisements within specific areas of their broadcast range, marking a historic moment in the broadcasting industry's 100-year history.

GeoBroadcast Solutions (GBS), a pioneer in developing technology that facilitates this capability, has been instrumental in pushing for these changes. The technology designed by GBS allows FM broadcasters to offer geo-targeted content without causing harmful co-channel interference, a concern that had previously been raised. The FCC's decision opens up new avenues for FM broadcasters to connect with their audiences on a more personal and community-centric level, mirroring the targeted content delivery capabilities of digital, TV and print media.

This rule change is timely, addressing challenges faced by the radio industry, such as declining advertising revenues and a competitive digital landscape. By adopting GBS's ZoneCasting technology, FM broadcasters can now attract advertisers looking to place hyper-local ads, potentially revitalizing the medium and introducing new revenue opportunities. The approval has been met with mixed reactions; while many see it as a step forward for localism, diversity, and competition, concerns about possible technical issues like co-channel interference and its impact on Emergency Alert Systems (EAS) and digital broadcasts were also voiced.

Despite these challenges, the FCC's decision reflects a broader consensus on the value of geo-targeted content and its implications for localism and community engagement in broadcasting. The rule adoption, subject to further rulemaking on specific implementation details, is a significant milestone for the radio industry, equipping it to compete more effectively with modern digital platforms. GeoBroadcast Solutions, along with supporters from various sectors including small and minority-owned stations, educational bodies, and industry leaders, views this as a transformative moment for radio, heralding a new era of innovation and connection.

"EMF's comprehensive comments on our proposal have been crucial," stated a spokesperson for GBS. "We are deeply appreciative of their participation and the collective dedication to innovation within the broadcasting industry, demonstrating the united effort to propel our sector forward."

"We commend the leadership of Commissioners Geoffrey Starks, Brendan Carr, Chairwoman Rosenworcel, and the broad community of industry leaders, civil rights groups, and broadcasters who championed this issue and saw its potential to empower broadcasters to better serve their communities," said a GBS spokesperson.

Advertisement

Latest Radio Stories

iHM/San Francisco Names Hunt, Loughran as Program Director
Dan Hunt and Travis Loughran
Dan Hunt and Travis Loughran
iHeartMedia in San Francisco names Dan Hunt (far left) as Program Director for CHR KYLD (WiLD 94.9) and Travis Loughran as Program Director of Hot AC KIOI (Star 101.3), effective May 15. Hunt joins the Bay Area cluster from co-owned WWPW (Power More

MediaCo Acquires Hispanic Broadcaster Estrella Media
Estrella Media
Estrella Media
MediaCo, which owns WQHT-FM (Hot 97) and WBLS-FM in New York, has agreed to acquire Hispanic broadcaster Estrella Media, encompassing all network, content, digital and commercial operations but excluding its local radio and television stations for More

Triton Digital Issues March 2024 U.S. Podcast Ranker
Triton Digital
Triton Digital
Triton Digital has released its March 2024 (February 26-March 31), U.S. Podcast Ranker. SiriusXM Podcast Network remained in the #1 spot on the Top Sales Networks Report for the month of March, with 42.5 million Average Weekly Downloads and 13.2 More
Advertisement

Adam Carolla Show Podcast Celebrates 15 Year Anniversary
PodcastOne
PodcastOne
PodcastOne's podcast "The Adam Carolla Show," hosted by comedian Adam Carolla, is celebrating its 15th Anniversary. Carolla, who was inducted into the 6th Annual Podcast Hall of Fame during Podfest Expo earlier this year, launched his eponymous show More

Premiere, Elvis Duran Add ''Give It A Chance'' Podcast
''Give It A Chance''
''Give It A Chance''
Premiere Networks and syndicated radio personality Elvis Duran have announced the addition of "Give It A Chance with Kevin Devine and Casey Jost" to the Elvis Duran Podcast Network. The new weekly podcast will launch Thursday, April 25 on the More

AI, Creator Economy Take Center Stage at 2024 NAB Show
NAB Show
NAB Show
AI, Creator Economy Take Center Stage at 2024 NAB Show The 2024 NAB Show exhibitors debuted and showcased thousands of new products and next generation and pioneering technologies from brands that include Adobe, ARRI, AWS, Blackmagic Design, Canon, More

Return to Menu

Advertisement

Subscribe to our Newsletter
Radio news and headlines delivered right to your e-mail box -- and it's free.

Advertisement

Advertisement