Study Finds AM/FM Radio Elevates The Media Plan

RADIO ONLINE | Monday, April 8, 2024 | 10:55am CT

Cumulus Media and Westwood One

This week's Cumulus Media | Westwood One Audio Active Group blog examines a recent study from Nielsen that reveals how AM/FM radio elevates the media plan with dramatic lifts in incremental reach among light TV viewers and younger demographics. The study found that the addition of AM/FM radio to the media plan generates massive incremental reach among light TV viewers and young demos.

Other key takeaways:

• The same TV/CTV/digital buy from the prior year delivers 12% less reach.

• Contrary to belief, shifting more budget from TV to CTV/digital does not generate incremental reach.

• With just a 20% share shift, AM/FM radio elevates the digital/TV media plan with significant incremental reach growth.

• Nielsen: Among persons 18-34 and 18-49, AM/FM radio has surpassed TV in average audience. Among persons 25-54, AM/FM radio is closing in on TV.

Advertisement

GeoBroadcast Solutions Rebrands as Aktira Aktira GeoBroadcast Solutions (GBS), developer of technology designed to expand FM coverage and enable geo-targeted radio advertising, has rebranded as Aktira as the company moves to expand commercial deployment of its technology with broadcasters, advertisers and More

TuneIn to Bring Audio Service to Stellantis Vehicles Stingray Stingray has reached an agreement with global automaker Stellantis to integrate its TuneIn audio application directly into select future Stellantis vehicles. The agreement will give drivers access to TuneIn's catalog of more than 100,000 radio stations, along with podcasts, news, music and programming from More

FOX Sports Radio Launches Stugotz College Football Show ''College Football with Stugotz & The Bear'' FOX Sports Radio is launching "College Football with Stugotz & The Bear," a new twice-weekly podcast hosted by Jon "Stugotz" Weiner and FOX Sports college football analyst Chris "The Bear" Fallica. The iHeartPodcasts series debuts Friday, September 25, with new episodes scheduled for Mondays and Fridays More

Advertisement

Crooked Media Expands Political Podcast Ad Network Crooked Media Crooked Media is expanding its political podcast and digital advertising network, adding "The Adam Mockler Show," "The Argument" and "Weekly Skews" to its roster of shows represented for host-read advertising. The three shows join "No Lie with Brian Tyler Cohen" and "The Joy Reid More

Edison: Mobile Overtakes Radio Receiver in Cars Edison Research at SSRS Mobile devices have surpassed traditional AM/FM radio receivers as the leading device for in-car audio consumption among Americans ages 13-34, according to new Share of Ear data from Edison Research at SSRS. The research shows consumers in the age group now spend 46% of their daily in-car audio time More

FOX Sports 1370 Launches in WQLL in Baltimore WQLL-AM (FOX Sports 1370 AM) in Baltimore WCBM Maryland has launched FOX Sports 1370 AM on WQLL-AM in Baltimore, bringing the FOX Sports Radio lineup to the market effective immediately. The station's weekday schedule begins with "Two Pros and a Cup of Joe," featuring LaVar Arrington, Brady Quinn and Jonas Knox, from 6-9am ET. "The Dan Patrick More

Return to Menu