Study Finds AM/FM Radio Elevates The Media Plan

RADIO ONLINE | Monday, April 8, 2024 | 10:55am CT

Cumulus Media and Westwood One

This week's Cumulus Media | Westwood One Audio Active Group blog examines a recent study from Nielsen that reveals how AM/FM radio elevates the media plan with dramatic lifts in incremental reach among light TV viewers and younger demographics. The study found that the addition of AM/FM radio to the media plan generates massive incremental reach among light TV viewers and young demos.

Other key takeaways:

• The same TV/CTV/digital buy from the prior year delivers 12% less reach.

• Contrary to belief, shifting more budget from TV to CTV/digital does not generate incremental reach.

• With just a 20% share shift, AM/FM radio elevates the digital/TV media plan with significant incremental reach growth.

• Nielsen: Among persons 18-34 and 18-49, AM/FM radio has surpassed TV in average audience. Among persons 25-54, AM/FM radio is closing in on TV.

Townsquare Q3 Revenue Rises 3.9%, Suspends Dividend Townsquare Media Townsquare Media reported third-quarter net revenue of $110.9 million, up 3.9% from $106.8 million a year earlier, as digital advertising growth and political spending offset weakness in its subscription digital marketing business. The company also announced it is suspending its quarterly More

Xperi Q3 Revenue Rises 2.2%, AutoStage Expands Reach Xperi Xperi reported third-quarter revenue of $114 million, up 2.2% from $111.6 million a year earlier, as growth in advertising and related revenue helped double its Media Platform revenue. The company also expanded its DTS AutoStage broadcaster services and reported additional automotive More

Audio, Video Podcasts Serve Different Listener Needs Edison Research at SSRS Audio and video podcasts play complementary roles in consumers' routines, with 70% of monthly podcast consumers reporting that they both listened to audio-only podcasts and watched video podcasts in the past month, according to new research from Edison Research at SSRS, SiriusXM Media and Publicis Media. More

Chicago's 93.9 LITE FM Sets Christmas Flip for Nov. 5 WLIT (93.9 LITE FM) in Chicago iHeartMedia's WLIT (93.9 LITE FM) in Chicago will begin around-the-clock holiday music November 5 at 3pm, marking its 26th year as Chicago's Christmas station. Station personalities Melissa Forman, Producer Jim, Robin Rock and Mick Lee, along with Edison the Reindeer, will host a More

CT40 Sets Holiday Specials With Fitz, Lauren Alaina Country Top 40 with Fitz "Country Top 40 with Fitz" and syndication partner Skyview Networks have announced two holiday specials, including a Christmas program co-hosted by country artist Lauren Alaina and a countdown of the biggest country songs of 2026. "Deck the Hits with Lauren and Fitz" will be available for the weekend of More

MaxxKonnect Acquires FCCInfo.com, Keeps Searches Free MaxxKonnect The MaxxKonnect Group has acquired FCCInfo.com from Cavell, Mertz & Associates, assuming ownership and operation of the FCC database and mapping service used by broadcast engineers, consultants and station operators. Financial terms were not disclosed. MaxxKonnect plans to More

Return to Menu