Home Login RADIO ONLINE RSS Facebook
Advertisement

Beasley Broadcast Q2 Revs Down 4.8% to $60.4 Million


Beasley Media Group
Beasley Media Group

Beasley Broadcast Group reported second quarter revenue of $60.4 million, reflecting a 4.8% decline compared to the same period in 2023. This decrease in revenue was primarily due to the divestitures of Beasley's Wilmington station and esports operations, as well as ongoing softness in the commercial advertising market. Despite these challenges, the decline was partially offset by growth in digital and political advertising revenue.

Operating income for the quarter reached $5.4 million, a significant improvement from the operating loss of $4.5 million reported in the second quarter of 2023. This turnaround was driven by a reduction in operating and corporate expenses, coupled with the absence of non-cash impairment charges that had negatively impacted the previous year's results. These factors contributed to a much-improved bottom line, with the company reporting a net loss of just $0.3 million ($0.01 per diluted share) as compared to a net loss of $10.4 million ($0.35 per diluted share) in the year-ago period.

Beasley's Adjusted EBITDA for the second quarter of 2024 was $8.8 million, representing an 11.4% increase from the $7.9 million reported in the second quarter of 2023. This growth in Adjusted EBITDA is primarily attributable to lower operating and corporate expenses, even after accounting for severance expenses that are excluded from Adjusted EBITDA, although it was somewhat offset by the decline in net revenue.

Digital revenue continued to be a bright spot for Beasley, growing by 5.7% year-over-year, or 10.4% on a same-station basis, to reach $13 million. Digital revenue now comprises 21.5% of the company's total net revenue, with 37% of Beasley's total audience engaging with content via digital platforms. This growth underscores Beasley's ongoing digital transformation strategy, which remains a focus for the company.

Beasley Broadcast Group CEO Caroline Beasley stated that the second-quarter results demonstrate the strides Beasley is making toward sustainable, profitable growth. She emphasized that the success of the digital transformation strategy is particularly evident in the strong year-over-year increase in same-station digital revenue, which is playing a crucial role in offsetting the challenges faced in the traditional audio advertising market.

In addition to digital growth, the company also experienced a 16.5% year-over-year increase in revenue from new customers and generated $586,000 in political revenue during the quarter. Local revenue, including digital packages sold locally, accounted for 72.8% of net revenue, highlighting Beasley's local market presence.

Beasley concluded by expressing confidence in the company's future, stating that Beasley is well-positioned to continue benefiting from political revenue through the end of the year. She affirmed that the actions being taken to transform the company and strengthen its balance sheet are laying a solid foundation for future growth and success.

Advertisement

Latest Radio Stories

Joe LaCroix Named Brand Manager at 105.7 The Fan
Joe LaCroix
Joe LaCroix
Audacy has promoted Joe LaCroix to Brand Manager of sports-formatted WJZ-FM (105.7 The Fan) in Baltimore. In his new role, LaCroix will oversee the station's content strategy, talent development, operations, and branding efforts. "Joe's dedication over the past year has been nothing short of exceptional, More

NAB Urges FCC to Reform Regulatory Fee Structure
National Association of Broadcasters (NAB)
National Association of Broadcasters (NAB)
The National Association of Broadcasters (NAB) is urging the Federal Communications Commission to address what it says are rising and increasingly burdensome regulatory fees as the agency develops its Fiscal Year 2026 fee schedule. In comments filed with the FCC, NAB supported aspects of the commission's More

Hubbard Radio Rebrands as Hubbard 'Media That Connects'
Hubbard 'Media That Connects'
Hubbard 'Media That Connects'
Hubbard Radio is adopting a new corporate identity, rebranding as "Hubbard - Media That Connects" as the company broadens its focus beyond traditional radio into digital marketing and podcasting. The announcement was made by CEO Ginny Hubbard during a companywide Town Hall meeting. The new branding More
Advertisement

Stacie Bolster Named GSM for JVC Panama City
Stacie Bolster
Stacie Bolster
JVC Broadcasting has named Stacie Bolster as General Sales Manager for its Panama City, FL radio cluster. Bolster joins the company with decades of experience in broadcast advertising, sales leadership, client development, and revenue growth. JVC said her extensive knowledge of the Panama City market and More

Worldwide News Network Launches with NewsCloud
Worldwide News Network
Worldwide News Network
Red Apple Audio Networks has launched its new Worldwide News Network (WWNN), utilizing the NewsCloud newsroom platform developed by Radio.Cloud. The network officially debuted on May 23, with executives citing NewsCloud's cloud-based architecture and rapid deployment capabilities as key factors in the More

AI Search Shift Elevates Importance of Branding
Cumulus Media and Westwood One
Cumulus Media and Westwood One
The rise of Google's AI-powered search results is reducing both organic and paid search traffic, making brand building more important than ever for advertisers, according to a new analysis from Cumulus Media | Westwood One's Audio Active Group. In a new blog post, Pierre Bouvard, Chief Insights Officer More

Return to Menu

Advertisement

Subscribe to our Newsletter
Radio news and headlines delivered right to your e-mail box -- and it's free.

Advertisement

Advertisement