Mobile In-Car Audio Listening Nearly Doubles Since 2014

RADIO ONLINE | Tuesday, November 26, 2024

Edison Research

This Thanksgiving, an estimated 72 million Americans will hit the road, according to AAA, making in-car entertainment a critical part of road trip planning. New data highlights a shift in how travelers consume audio content in their vehicles, with mobile phones playing an increasingly significant role.

In 2014, just 15% of in-car audio users relied on mobile devices. Today, that figure has nearly doubled to 29% of the U.S. population aged 13 and older who listen to audio in their cars, according to the report.

Mobile devices provide a diverse range of listening options, from streaming services to downloaded music and podcasts. Advanced connectivity options such as Bluetooth, aux cords, and USB connections make it easier than ever for drivers and passengers to integrate their phones with in-car audio systems.

A breakdown of in-car audio listening on mobile devices reveals the following trends:

• Streaming Music Services dominate at 53% of listening time, offering both free and paid options for users who prefer curated playlists or on-demand tracks.

• Podcasts account for 17%, reflecting growing interest in narrative storytelling and informational content.

• Owned Music (downloaded files) comprises 14%.

• YouTube music and music video streaming makes up 9%.

• Audiobooks represent 4%, catering to fans of long-form content.

• SiriusXM and AM/FM Radio streaming account for just 1%, as most listeners still access these services through traditional car radios or satellite receivers.

• The rise of individual listening devices such as earbuds allows passengers to enjoy personalized audio experiences, from teenagers streaming playlists in the back seat to parents catching up on audiobooks or true crime podcasts.

Whether it's a musical sing-along, a gripping podcast, or simply unwinding with a favorite audiobook, mobile in-car audio offers something for everyone this Thanksgiving. As Americans hit the highways, their evolving listening habits reflect the growing influence of mobile technology in shaping how we enjoy road trips.