Townsquare Forms Strategic Alliance with Steel City Media

RADIO ONLINE | Monday, January 27, 2025 | 11:23am CT

Townsquare Media and Steel City Media

Townsquare Media has announced a strategic digital advertising partnership with Steel City Media. This partnership, hinted at last week in Townsquare's preview of their 2024 financial results, aims to enhance digital advertising capabilities through Townsquare Ignite, the company's digital advertising division.

"We are thrilled to partner with Steel City Media and equip them with our advanced digital marketing solutions through Townsquare Ignite," said Todd Lawley, President of Townsquare Ignite. "This collaboration will extend our proven strategies and innovative programmatic advertising platform to Steel City's customer base in non-competing markets."

Launched in 2024, Townsquare's Media Partnerships division operates under the Townsquare Ignite segment. This division seeks to replicate Townsquare's digital success with other local media companies by providing white-label digital advertising services. Digital operations now represent over 50% of Townsquare's total revenue and profit.

The partnership with Steel City Media follows a similar alliance with SummitMedia and targets market expansion and enhanced service offerings in two new, non-overlapping markets. Through this initiative, Townsquare will share its resources and expertise, focusing on tailored, data-driven strategies that cater to the specific needs of local, regional, and national advertisers.

Michael Frischling, Vice President of Steel City Media, expressed enthusiasm about the collaboration. "Partnering with Townsquare Ignite aligns with our commitment to excellence in digital solutions in the radio industry. We look forward to leveraging their proven approaches to drive exceptional results for our clients."