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WROR/Boston Launches New Morning Show on June 1


LBF and Adam 12
LBF and Adam 12

Beasley Media has announced the launch of "The ROR Morning Show with LBF and Adam 12," debuting Monday, June 1, on 105.7 WROR-FM in Boston. The new morning program will be hosted by longtime Boston radio personalities Lauren Beckham Falcone, known on-air as LBF, and Adam 12.

Falcone has been part of WROR's morning lineup since 2011. Before joining radio full-time, she worked as a reporter for the Boston Herald. Adam 12 brings three decades of experience in broadcast and digital media, including past roles at Boston stations WFNX and WBCN. Most recently, he served as executive producer of the "Toucher & Hardy" morning show on 98.5 The Sports Hub/WBZ-FM and as program director of WBOS-FM.

"We're excited to launch the new ROR Morning Show with LBF and Adam 12," said Mary Menna, Vice President and Market Manager for Beasley Media Group Boston. "LBF and Adam have a natural chemistry, incredible energy, and a genuine connection with listeners making mornings on WROR both entertaining and relatable."

WROR Program Director Scott Morello said Adam 12 brings creativity and programming experience to the station, adding that pairing him with Falcone creates an engaging and energetic show for Boston listeners.

Falcone called the new partnership "the next chapter" of her career at WROR and said she looks forward to waking up Boston listeners alongside Adam 12.

Adam 12 said joining WROR mornings with Falcone is "a dream come true" after spending the last seven years working within Beasley Media Group in various programming and production roles.

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