Lotus Entravision Reps Expands San Diego Portfolio
| RADIO ONLINE | , , | :am CT |
|
Lotus Entravision Reps (LER), a joint venture radio-sales rep firm representing more than 125 Spanish-language stations, announced Wednesday it had added two new stations owned by MVS Radio, Regional Mexican XOCL-FM (La Mejor) and Spanish Pop XGLX-FM/San Diego, to its growing portfolio.
With these additions and its existing representation of Imagen Group's Spanish CHR XLTN-FM (Radio Latina), LER now represents the top three Spanish-language outlets in San Diego, the 14th largest Hispanic DMA.
"Through this partnership with MVS and our existing relationship with Imagen, we're now able to offer the most effective and focused way for national advertisers to reach the highly coveted Hispanic community in the San Diego region," said LER President Phillip Woodie. "We look forward to working with our new partners to further advance advertising opportunities on these leading stations."
