Home Login RADIO ONLINE RSS Facebook
Advertisement

StreamGuys, AdsWizz Deal to Monetize Digital Media


A new partnership between StreamGuys and AdsWizz offers broadcasters and audio publishers a true streaming media return on investment through the collective strengths of StreamGuys' cloud-based streaming services and AdsWizz's digital advertising solutions. The deal offers one of the first mobile-friendly, multi-platform streaming solutions with targeted, rich media ad capabilities.

The two companies have already contracted with a major sports broadcaster to use AdsWizz's Pre-Roll Ad Insertion technology to deliver targeted ads to consumers who download the broadcaster's audio podcasts, reaching more online media players and mobile devices than before via StreamGuys' one-to-many streaming architecture.

In addition to pre-roll podcast capabilities, the two companies will provide joint customers with a portfolio offering several ad-supported monetization tools, including audio and video mid-roll ad insertion technology as well as companion display ad banners. These rich media ad can target specific subsets of users based on their gender, demographic and active location based data.

StreamGuys Executive VP Jason Osburn commented, "Most broadcasters are now seeking compatibility with iOS devices, including the iPhone and iPad, as well as other mobile platforms to expand their audience reach. Our relationship with AdsWizz allows us to provide a full-service shop to support broadcasters who depend on ad placement for revenue generation."

"Until now broadcasters, audio publishers and advertisers were constantly in search of ways to turn podcasts into revenue-generating advertising mediums," said AdsWizz President Alexis van de Wyer. "Their search officially stops today with AdsWizz's breakthrough in enabling broadcasters to insert targeted ads into podcasts."

Advertisement

Latest Radio Stories

Los Angeles Talk Radio Legend Michael Jackson Dead at 87
Michael Jackson
Michael Jackson
Legendary KABC Radio and veteran Los Angeles talk personality Michael Jackson died Saturday at his home in Los Angeles, after suffering from Parkinson's Disease for the past decade. He was 87. Jackson's radio career spanned five decades and he spent More

MIW Welcomes Three New Members to Board of Directors
Mentoring and Inspiring Women in Radio
Mentoring and Inspiring Women in Radio
Mentoring and Inspiring Women in Radio (MIW) has announced three new members to its board of directors, including Haley Jones of MRC Data, Melissa Mitchell of Bonneville International and Brittney Jackson of Urban One/Radio One. MIW consists of More

Townsquare Utica Announces Bill McAdams Retirement
Bill McAdams
Bill McAdams
Townsquare Media/Utica, NY home to WFRG (Big Frog 104), WLZW (Lite 98.7), WODZ (96.1 The Eagle), WIBX 950 (WIBX) and WOUR-FM, has announced the retirement of Brand Manager Bill "Tad Pole" McAdams, who's also the co-host of the "Tad and Polly" More
Advertisement

Ben Boyd Named Manager of Cardinals Radio Network
Ben Boyd
Ben Boyd
Audacy News/Talk KMOX-AM and K254CR/St. Louis Executive Producer Ben Boyd is appointed Manager of the St. Louis Cardinals Radio Network, reports the St. Louis Post-Dispatch. He replaces Anne Carroll, who retired after 34 years heading the MLB More

WDRV/Chicago Honored With Two Silver Dome Awards
WDRV-FM
WDRV-FM
Hubbard Radio Classic Rock WDRV-FM (97.1 The Drive)/Chicago has been honored by the Illinois Broadcasters Association with two Silver Dome Awards. The station won the "Best Radio Station Community Service" award for The Drive's "Friday Night More

Joel Burke Joins KORA/Bryan-College Station as PD
Joel Burke
Joel Burke
Joel Burke inks a a three-year deal to become the new Program Director of Brazos Valley Radio's Country KORA-FM in Bryan-College Station, TX, effective Tuesday, February 1. He succeeds Rob "Edwards" Murch, who left in December. Previously, Burke was More

Return to Menu

Advertisement

Subscribe to our Newsletter
Radio news and headlines delivered right to your e-mail box -- and it's free.

Advertisement

Advertisement