CBS Radio Names Morelli VP/Integrated Marketing

RADIO ONLINE | Monday, December 2, 2013

Jennifer Morelli is appointed VP/Integrated Marketing for CBS Radio, effective immediately. Morelli has served as Director, Integrated Marketing and Events for CBS Radio/Chicago since 2011, leading the non-traditional sales efforts for the six-station cluster. Morelli will serve as the division's liaison with its more than 125 stations, directing non-traditional sponsorship revenue generation from local and national clients.

"Jennifer has taken on roles of increasing responsibility during her tenure at CBS Radio and is well prepared to take on this leadership position for the division," said CBS Radio President/Sales Michael Weiss. "She has demonstrated the ability to create opportunities for clients that go beyond conventional advertising and branding methods. We look forward to her contributions as we continue to increase our live event offerings."

Morelli joined CBS Radio in 2009 as Integrated Marketing Manager for the division's stations in Houston. Prior to that, she was with Emmis in Austin, TX, as Sales Promotion Director (2000-01, and 2002-09), and General Sales Manager (2001-02). During her tenure she successfully launched and managed the Community Outreach Marketing Department, working with foundations, government and cause marketing agencies to create socially responsible promotions.

Morelli began her career in radio at Quad City Radio Group/Sconnix Broadcasting in Davenport, IA, in 1997 as an account executive. She worked with local retailers and advertising agencies to increase station billing by triple digit percentages. Two years later she was hired by WQRF-TV FOX 39's sales department in Chicago.