Home Login RADIO ONLINE RSS Facebook
Advertisement

Internet Radio Changing Listening Habits


A new report by BIA/Kelsey shows that Internet Radio is changing consumer listening habits and the industry economics are starting to follow. Recognizing new opportunities to reach and engage with these audiences, national and local advertisers are shifting budget into Internet radio services. At the same time, new technologies such as Interactive Audio Ads are also emerging to take advantage of voice-activated consumer engagement and conversion opportunities. "The Internet Radio Revolution Has Arrived" outlines how a combination of changes driven by platforms, services, audiences and advertisers is reinventing audio.

"Listening hours are moving quickly to Internet Radio and audio consumption as mobile opens up new possibilities for consumer engagement," said Rick Ducey, managing director of BIA/Kelsey. "Shifts in consumer behavior are causing advertisers to set aside spending specifically for this channel. To take advantage of these new opportunities, Internet Radio is also leveraging new tools such as voice-activated, interactive audio ads that enable convenient in-ad conversions."

For purposes of this report, BIA/Kelsey defines the Internet steaming audio market as streaming radio services such as Pandora or Spotify, and Broadcast Radio Station Streaming, whether simulcast or not. Either type of audio service may provide advertising supported audio services that may be linear.

BIA/Kelsey's U.S. Consumer Commerce Monitor (CCM) research measures the advertising effectiveness of radio. The most recent survey shows that almost 30 percent of Americans cite broadcast radio as one of their top sources for making local shopping decisions. This choice paces ahead of digital channels like mobile deals, display, or social media.

XAPPmedia Chief Marketing Officer Bret Kinsella added, "At over $16 billion in revenue, radio is a large advertising market. As consumers migrate to Internet radio, billions of ad dollars are shifting to new audio platforms. Internet radio also presents new opportunities for two-way engagement and direct consumer conversion creating more value than traditional radio advertising. BIA/Kelsey's analysis highlights the dramatic shift that is gaining momentum today."

A free copy of this report can be downloaded here.

Advertisement

Latest Radio Stories

Audacy: Optimizing Audio Increases Return on Ad Spend
Results from Audacy's new research: "The Audio Amplification: The Return on Ad Spend" confirm that a slight shift of advertiser dollars to optimize audio brings significant returns across various industries. Conducted in partnership with Neustar, a More

Hubbard Chicago Ups Mary Eileen Weber to Director of Sales
Mary Eileen Weber
Mary Eileen Weber
Hubbard Chicago promotes veteran sales manager Mary Eileen Weber to Managing Director of Sales for its local cluster there. Most recently, she was Senior Director of Sales and Strategy for 2060 Digital Chicago. In her new position, she will lead the More

WayFM Adds Thompson as Vice President of Technology
Steven Thompson
Steven Thompson
Colorado Springs-based Way Media adds Steven Thompson as Vice President of Technology. He most recently served as VP of Technology for Hope Media Group and KSBJ/Houston for several years, and previously had stints with CNN in Atlanta and the USA More
Advertisement

American Music Fairness Act Introuced by Two Senators
Rep. Darrell Issa and Rep. Ted Deutch
Rep. Darrell Issa and Rep. Ted Deutch
Rep. Ted Deutch (D-FL-22) and Rep. Darrell Issa (R-CA-50) were joined on Capitol Hill by several artists today -- including Dionne Warwick, Sam Moore and others -- to introduce the American Music Fairness Act. The legislation would impose a More

Mike Hoss Named Saints Play-By-Play Announcer on WWL
Mike Hoss
Mike Hoss
Mike Hoss is named play-by-play announcer for the New Orleans Saints game day broadcasts on WWL-AM & FM, the flagship station of the team. He'll join color analyst and Saints all-time leading rusher Deuce McAllister in the booth. In addition to More

Donnie Simpson Takes on Sunday Radio in Charlotte
Donnie Simpson
Donnie Simpson
"The Donnie Simpson Weekend Show" will launch this Sunday, June 27 and every Sunday thereafter on Radio One's WOSF (105.3 RNB) in Charlotte. Simpson currently hosts afternoons on WMMJ in the DMV area with co-host Tony Perkins. The two-hour weekend More

Return to Menu

Advertisement

Subscribe to our Newsletter
Radio news and headlines delivered right to your e-mail box -- and it's free.

Advertisement

Advertisement