Entravision/El Paso Names Zamudio Senior VP/IM

RADIO ONLINE | Monday, May 12, 2014

Entravision Communications has announced the appointment of Diana Zamudio to Senior Vice President of Integrated Marketing Solutions for the El Paso, Texas market. In this role, Zamudio will be responsible for the integration and growth of broadcasting advertisement mediums for local and international executive accounts. She will also help facilitate the expansion of sales revenue across Entravision's radio, digital and mobile properties and its marketing services.

"We are thrilled to have Diana join Entravision's integrated marketing and sales team and know that she will excel in this new position," said Mario M. Carrera, Chief Revenue Officer of Entravision. "Diana brings distinguished expertise and a thorough understanding of the El Paso market and Spanish language media. She has demonstrated commitment to clients and provided them with comprehensive integrated multi-platform marketing solutions that help drive their success."

With over 20 years of experience in the communications and marketing industry, Zamudio has exhibited extensive knowledge of the Latino marketplace and proven success in the El Paso market. Zamudio previously served as a General Sales Manager at Entravision El Paso, where she managed, developed, and implemented strategic integrated marketing campaigns and successfully led the executive sales team. She received her Bachelor's Degree in Business Administration from the University of Texas at El Paso.

"I'm excited to continue my path at Entravision and am passionate about leading a team of diverse, experienced and skilled executives as we look to build upon the company`s market position," said Zamudio. "Entravision has a strong multimedia platform in El Paso and I look forward to connecting our advertisers with the growing Latino consumer market."