Learfield Sports to Acquire Sidearm Sports

Learfield Sports has agreed to acquire Sidearm Sports, a privider of digital platforms serving over 700 collegiate athletic programs with customized web, social media, design and mobile content services. Terms were not disclosed. Sidearm was founded in 2001 by Jeff Rubin, who will continue to lead the business with 60 employees based in Syracuse, NY. Learfield has no plans for staff changes.

"We are very excited about this acquisition," said Learfield President/CEO Greg Brown. "The Sidearm platform provides athletic departments with an incredibly nimble and user-friendly platform."

"Joining up with Learfield marks an incredibly important growth transition for Sidearm," added Rubin. "We will have at our disposal a fantastic platform of trusted collegiate relationships and a seasoned leadership team to help us expand our services. Learfield also provides our employees with many new professional career development opportunities."

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Learfield Sports to Acquire Sidearm Sports

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Learfield Sports to Acquire Sidearm Sports

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Follow us on:

Copyright © 1989-2026 RADIO ONLINE ®

Copyright © 1989-2026 RADIO ONLINE ^®