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News/Talk WKIM/Memphis Flips to ''98.9 The Vibe''


Cumulus News/Talk WKIM-FM (Newstalk FM 98.9)/Memphis flips to Classic Hip-Hop as "98.9 The Vibe." Danni Bruns, who also hosts middays co-owned Rock WXMX-FM (98.1 The Max), will continue as Program Director of "The Vibe." The station will now compete against crosstown Flinn Broadcasting's Classic Hip-Hop WIVG-FM (Bumpin' 96) and WOXF-FM/Oxford, MS.

Cumulus Senior VP/Programming Mike McVay said, "The Vibe is designed to capture the spirit and complexity of Memphis. This city has birthed many music types of which this format is one more. 98.9 The Vibe IS classic hip hop."

Bruns added, "Memphis has always been at the forefront of music and now we have a new Vibe. My girlfriends and I will now enjoy 98.9 The Vibe while sipping our wine and reminiscing. This is our party station."

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