StreamGuys New Platform Automates Side Channels

RADIO ONLINE | Thursday, March 26, 2015

Content delivery network and streaming media provider StreamGuys introduces a new software-as-a-service (SaaS) platform to accelerate the turnaround of online side channels for radio broadcasters, including Podcasts, linear streams, and dynamic on-demand content. Broadcasters and content producers can quickly create and publish any number of side channels from existing broadcast streams, including linear radio channels, of any length. In addition to the limitless custom stream possibilities, users are freed from the expensive hardware and intricate technology workflows previously required to achieve the same tasks.

"Broadcasters and content producers have long been hampered by the costs, complexity and channel limitations of the hardware-centric architecture for side channel creation," said Kiriki Delany, president, StreamGuys. "SGrecast eliminates the need for networks to invest in a stack of hardware and software tools at every production studio for local creation and playout. SGrecast lives on our robust and reliable content delivery network, empowering users with an intuitive, easy-to-use and always-available program to effortlessly manage streams, and quickly generate new content."

While SGrecast is perfect for Podcasts on-demand side channels, its flexibility supports creation and delivery of new linear streams as well. SGrecast's compatibility with Icecast servers allows broadcasters to efficiently syndicate linear streams and reach larger audiences. Audience reach is also amplified through automatic content transcoding ensures support for multiple formats, which enables reliable playout across all leading desktops, laptops, mobile devices and OTT players. In addition, SGrecast seamlessly integrates with RSS streams, ensuring a clean handoff to popular third-party Podcast and streaming services such as Feedburner, Stitcher and TuneIn.