iHeartMedia Milwaukee Introduces ''95.7 BIG FM''

RADIO ONLINE | Thursday, September 10, 2015 | 11:10pm CT

iHeartMedia/Milwaukee flips Oldies WRIT-FM (Oldies 95.7) to Classic Hits as "95.7 BIG FM" with the slogan "Milwaukee's Greatest Hits," effective immediately. The station will continue to feature Murphy & Meg in the Morning, Jenny Lawrence, Brian O'Neil, Hannah and the overall format will remain the same. "We've simply gotten BIGger," said PD Brett Andrews.

"95.7 BIG FM has become the BIGgest radio station the Milwaukee market, and simply needed a name that better represented the evolution of the station," added Andrews. "We remain Milwaukee's only station to play the BIGgest hits you'll never forget while continuing to be the exclusive FM home for Wisconsin Badgers sports!"