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KLOU-FM/St. Louis Launches ''Christmas 103.7''


iHeartMedia/St. Louis launches its Christmas music programming, debuting "Christmas 103.7" on KLOU's translator W279AQ-FM, the market's only commercial free 24/7 holiday music station. To get in the holiday spirit, Christmas 103.7 will play nothing but familiar holiday favorites now through December 27. 103.3 KLOU will also feature Christmas music programming, mixed with the Greatest Hits of the 70's and 80's.

"We're so excited to give our listeners the gift of a commercial free Christmas music station in St. Louis so they can truly enjoy the spirit of the holiday season," said PD David Adams.

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