Jerry Padden Adds WLEV-FM/Allentown PD Duties

RADIO ONLINE | Wednesday, July 20, 2016

Cumulus Media/Allentown appoints broadcasting pro and cluster Operations Manager Jerry Padden as Program Director of AC WLEV-FM (100.7 LEV). Padden will continue to program co-owned WCTO-FM (Cat Country 96), while retaining OM duties for the station group. Previously, Padden spent 23 years with WKRZ-FM (98.5 KRZ)/Wilkes Barre-Scranton in various capacities including PD.

Concurrently, Cumulus announces a new weekday programming line-up for WLEV-FM. Beginning immediately, air personality Josh Guers returns to as host of afternoon drive, while Scott Evans continues as host of mornings, followed by Kelly K, who fills the midday shift. A search will be underway shortly to find an AM Drive co-host.

Senior VP/Content and Programming Mike McVay said, "It is a rare opportunity when a programmer of Jerry Padden's skill level is available, let alone in-house. We consider ourselves blessed to be able to use Jerry on both WCTO and WLEV."

VP/Market Manager Elizabeth Pembleton added, "Jerry has demonstrated a strong commitment to our Cumulus FORCE Values. Over the last decade, I've had the opportunity to work side by side with him in Allentown and witnessed his commitment to both brand strategy and client support. He is a veteran, with a history of fostering talent, delivering exceptional product and generating revenue opportunities."

Padden said, "I'd like to thank Elizabeth Pembleton, Ron Giovanniello, Gary Pizzati and Mike McVay for their confidence to lead the programming efforts in Allentown. Our goal is to keep our brands a strong FORCE in the Lehigh Valley."