AM/FM Radio Sees Major Surge in At-Work Listening

RADIO ONLINE | Wednesday, April 23, 2025

Audacy

As more Americans head back to the office, AM/FM radio is making a strong comeback in the workplace. According to the latest Share of Ear report from Edison Research, ad-supported AM/FM radio listening at work surged by 10 share points in the first quarter of 2025 compared to the same period last year.

"Listening to ad-supported AM/FM radio at-work jumped a stunning 10 share points compared to a year ago," said Ray Borelli, Senior Vice President of Research & Insights at Audacy. He emphasized that while radio has long been the "office soundtrack," the pandemic disrupted traditional media habits-something that now appears to be reversing.

A recent survey cited in the report noted that 64% of companies have already called employees back to the office, with that number expected to reach 87% by the end of 2025. This shift is directly tied to the increase in AM/FM radio usage during the workday.

The return to the office also strengthens radio's position as a key touchpoint for advertisers. Borelli noted that AM/FM now accounts for 63% of all ad-supported audio listening at work, up from 53% in Q1 2024. In vehicles, AM/FM maintains its dominance with 84% of ad-supported listening.

"Radio provides a valuable opportunity for marketers to engage with office workers throughout their day, from the morning drive, at the office, to the evening commute," Borelli said. "Think about the listener who hears an ad for an appliance store sale or the latest deal at their favorite quick-serve restaurant while at work. They are going to be more likely to search online or stop by on their way home."

AM/FM continues to lead not just in the office and car, but across all listening environments. Edison's data shows that 66% of U.S. adults listen to broadcast or streaming AM/FM radio daily, with strong appeal across all key demographics, including Gen Z and Millennials.

Smart speaker usage is also helping boost radio consumption at home and in the office. "Radio is the top ad-supported listening choice on smart speakers," Borelli said. AM/FM surpassed streaming music in ad-supported listening on smart speakers back in 2022 and now holds a 17-point lead-48% versus 31%.

Meanwhile, podcast listening is also on the rise. Podcasts now account for 46% of all ad-supported digital audio listening-more than triple what it was ten years ago. "Podcasts overtook streaming music in 2022 and now hold a commanding double-digit share advantage," Borelli added.

"Whether tuning in at work or home, on smart speakers, or looking for podcasts, the sound rings clear," Borelli concluded. "Routines, habits, and technology may evolve, but Audio remains a constant companion for listeners and a proven winner for marketers."