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MacDonald Saginaw Names Bob Lawrence as MM


Bob Lawrence
Bob Lawrence

Bob Lawrence is appointed Market Manager for MacDonald Broadcasting's radio cluster and digital properties in Saginaw, MI. He most recently served as General Manager and Market Manager for Seven Mountains Media's cluster in Parkersburg-Marietta. Lawrence joined Seven Mountains Media in May 2024 after serving as General Manager of the Radio Advertising Bureau's National Radio Talent System.

Lawrence previously held executive roles at New South Radio and Saga Communications, where he was Corporate Vice President of Programming/Content. His four-decade career has spanned on-air and programming roles in major markets including Philadelphia, San Diego, and San Francisco. He also founded Pinnacle Media Worldwide in 2000, leading the research and consulting firm for 15 years.

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