Triton Digital Powers NBC Sports Podcast Infrastructure

Triton Digital

Triton Digital has been selected by NBC Sports to provide key technology supporting its podcast and digital audio operations, the companies announced. Under the agreement, NBC Sports will use Triton's suite of tools for podcast hosting, monetization, audience measurement and analytics as it continues to expand its digital audio portfolio.

The partnership is designed to streamline operations while improving measurement transparency and revenue opportunities.

NBC Sports will implement several Triton solutions, including Omny Studio for podcast hosting and distribution, Triton Ad Platform for advertising monetization and campaign management, Podcast Metrics for IAB-certified measurement, and Demos for audience demographic insights.

Triton Digital President and CEO John Rosso said the partnership reflects increasing investment by premium media companies in digital audio and the need for scalable, integrated infrastructure.

NBC Sports Vice President of Content Partnership Development Aileen Sokol added that podcasting remains a growing component of the company's broader digital strategy, and that Triton's tools will help deliver more consistent audience measurement and deeper insights for advertisers.

Triton's technology will support NBC Sports' expanding podcast lineup, enabling broader distribution and enhanced monetization of its sports audio content.

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Triton Digital Powers NBC Sports Podcast Infrastructure

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Triton Digital Powers NBC Sports Podcast Infrastructure

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Copyright © 1989-2026 RADIO ONLINE ®

Copyright © 1989-2026 RADIO ONLINE ^®