Wirthlin Named Market Manager for Cumulus SLC

RADIO ONLINE | Wednesday, April 1, 2026 | 6:19pm CT

Joyce Wirthlin

Cumulus Media has appointed Joyce Wirthlin as Vice President/Market Manager for its Salt Lake City operations. In the role, Wirthlin will oversee a portfolio of five stations and associated digital assets, including KBEE-FM (B98.7), KBER-FM, KENZ-FM-KHTB-FM (Power 94.9/101.9), KKAT-AM, and KUBL-FM (93.3 The Bull), along with the company's digital marketing services for local advertisers.

Wirthlin most recently served as Market President for iHeartMedia Salt Lake City. She previously held the position of Senior Vice President of Sales in the market.

Dave Milner, President of Operations for Cumulus Media, said Wirthlin brings extensive market knowledge and strong local relationships, noting her experience in delivering integrated audio and digital marketing solutions.

Wirthlin called the appointment a "full-circle moment," citing her early career ties to several of the cluster's stations. She said the combination of established audio brands and digital capabilities positions the company to deliver results for clients and support future growth.