WideOrbit Appoints Mike Zinsmeister EVP/CRO

RADIO ONLINE | Tuesday, May 2, 2017 | 0:25am CT

Mike Zinsmeister

WideOrbit Inc. has announced that Mike Zinsmeister has returned to the company in the newly-created role of Executive VP/Chief Revenue Officer. He'll lead the company's worldwide sales operations and collaborate with the executive team on product and business strategy. This is Zinsmeister's second stint at WideOrbit. From 2004 to 2015, he served in a succession of roles including as its Executive VP/Sales.

"I couldn't be happier to be back with a company in such a strong competitive position," said Zinsmeister. "WideOrbit has a tremendous opportunity to build on its established strength in traffic and operations systems. I'm looking forward to collaborating with everyone at WideOrbit and across the industry on solutions that simplify workflows and make advertising more effective and valuable for the entire media ecosystem."

WideOrbit President Bruce Roberts said, "In his previous tenure with WideOrbit, Mike was a major contributor to the direction of our products and company. He is a highly-accomplished leader with skills in process improvement, sales strategy and negotiations, and we're extremely fortunate to have him back."