iHM/Greenville Names Kix Layton Senior VP/P

Kix Layton

Kix Layton is named Senior VP/Programming for iHeartMedia in Greenville, SC, including My 102.5, Real Rock 104.9, WSSL-FM, WESC-FM and FOX Sports 1440. Layton previously worked as the Program Director for co-owned Country WESC, where he oversaw all on-air content and music programming. He also served as the PD for co-owned WSSL-FM in Greenville for the past 17 years.

"I am so excited to have Kix take over the Senior Vice President of Programming position in Greenville," said iHeartMedia/Asheville, Greenville and Greensboro Area President Bill McMartin. "His broad experience in the market with all of our brands, especially WSSL 100.5 and 92.5 WESC, our huge country stations, is invaluable. Everybody on our team is excited to have him."

"I consider it an honor to be at the helm of country music in the Upstate of South Carolina and in Asheville, North Carolina," added Layton. "Working with the team and community here in Greenville is going to be fun."

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iHM/Greenville Names Kix Layton Senior VP/P

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iHM/Greenville Names Kix Layton Senior VP/P

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Copyright © 1989-2026 RADIO ONLINE ®

Copyright © 1989-2026 RADIO ONLINE ^®