UCI Uforia Music Series in Partnership w/Live Nation
| RADIO ONLINE | Tuesday, August 15, 2017 | 0:07am CT |
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As part of Univision Communications (UCI)'s integrated music strategy Uforia Music partners with Live Nation to co-produce a variety of live performances for the Uforia Music Series. Featuring top Latin music artists, the events kicks off this Fall with arena concerts in Miami, Dallas and Los Angeles. The Uforia Music Series will be hosted by UCI's flagship stations: Amor 107.5 in Miami, Latino Mix 107.9 & 107.1 in Dallas and K-Love 107.5 in Los Angeles.
"Our radio stations are the heartbeat of our community and we know that these performances will deliver an exciting show with artists that we know passionate Latin music fans will love. By working with Live Nation, the global leader in live entertainment, we are creating special experiences for every event, including Miami's "Amor a La Musica," Dallas's "Latino Mix Live" and L.A.'s "K-Love Live," said UCI President of Radio Jesus Lara. "Uforia Music Series will be an experience that our listeners and our advertising partners will not want to miss."
"Engaging audiences with music is at the center of UCI's content offerings and the Uforia Music series will bring to life a music experience that connects, empowers and fuels all audiences, across platforms, regardless of language," said UCI President of Music Jorge "Pepo" Ferradas. "Through this partnership with Live Nation, two leaders in entertainment are coming together to celebrate what we already know-our community doesn't just have a passion for music, it's an experience they live and share."
